Phil Ritson-Mel Sole Golf Schools Retain Madigan Pratt & Associates, Inc. for Relationship Marketing

The program includes upgrading the school’s electronic database, creating a dynamic email newsletter and developing a proactive new prospect and alumni email relationship building marketing program.

“We have had good success with our initial email marketing efforts but are looking for MP&A to take the school to the next level,” said Mel Sole, owner of the Ritson-Sole Schools. “We don’t just want to communicate with golfers, we want to build strong relationships that will keep them returning again and referring their friends and MP&A has the skills needed to make this a reality.”

“We are extremely excited to be working with Mel and the Ritson-Sole Golf Schools,” said Madigan Pratt, a 9 handicap golfer. “As a former student I know firsthand just how beneficial this school can be and what a great value it is. As a professional marketer and golfer it is a real pleasure to work with such a renowned teacher.”

About the Phil Ritson-Mel Sole Golf School
Widely recognized as the undisputed #1 value in golf schools, the Phil Ritson-Mel Sole Golf School is ranked in the Top 5 of Golf Magazine's Top 25 Golf Schools. It is one of only 10 golf academies to remain on this prestigious list since it began in 1999 and consistently maintains more affordable rates than other top golf schools.

After a playing career on the South African PGA Tour, Mel turned his focus to teaching under the tutelage of Phil Ritson whose roster of Touring Professionals has included Gary Player, Curtis Strange, Seve Ballesteros. In 1988 Phil invited Mel to head up the Phil Ritson Golf Studio in Myrtle Beach, SC. The school relocated to Pawleys Island, SC in 1991 as the Phil Ritson – Mel Sole Golf School, and has grown successfully for the past 16 years.

Mel's diversified roster includes stars in professional sports, CEO's of major corporations, and many novice golfers of all ages. His golf instructional book, Golf Step-by-Step, was published by Chrysalis Books in January 2003. His lessons have also appeared in Golf Digest, Golf Magazine and Golf Illustrated.

The Ritson-Sole Schools are located in six states as well as in Canada and Mexico. For more information visit: .

About Madigan Pratt & Associates, Inc.
Madigan Pratt & Associates, Inc., an award-winning Relationship and Hospitality Marketing firm. MP&A specializes in helping small-to-mid-size hospitality firms acquire and retain profitable customers and optimize revenue.

The firm directed marketing for an upscale resort that won the 1to1 Marketing Impact Award presented by the Peppers & Rogers Group, the worlds leading authority on CRM. It also directed marketing for a Caribbean resort that won the Gold Atlas Award for Marketing Effectiveness presented by the Association of Travel Marketing Executives (ATME).

A frequent speaker at travel industry conferences, Mr. Pratt is also a widely published author on relationship marketing and CRM. He writes a regular column called Relationships Matter for Resort Management Magazine. . For more information visit: .