New MicroCotton® Green Earth™ Towels by Cypress Allow Hoteliers to Help Save the Planet, Save Costs and Pamper Guests

Sheffield, Mass. | Cypress Hotel & Spa, the leading designer and manufacturer of luxurious bathrobes, towels, slippers, and sheets for the hospitality and spa industry for over twenty-five years, today announced the introduction of MicroCotton® Green Earth™ towels, the newest innovation in eco-friendly towels for the hotel and spa market.

Green Earth Towels by Cypress are made from super-fine, Extra-Long Staple (ELS) cotton, which is known for contributing to the sustainable consumption of cotton. ELS cotton is also recognized worldwide for its superior softness, absorbency, durability and luxurious feel. Green Earth towels are 300%-400% bulkier than traditional combed cotton towels of the same weight, while having 50% less mass than traditional combed towels. Due to the higher ratio of surface area to towel weight, they absorb 15 times the amount of water. Due to their lower mass, however, Green Earth towels cost significantly less to launder, saving 50% in water consumption, using less detergent and taking 10-15% less drying time. This reduces hotel operational costs, while also reducing environmental impact.

“As many hoteliers are now identifying and incorporating environmental management processes to reduce costs and appeal to guests, Cypress has now introduced an innovative towel product that meets both of those criteria,” said Gene Faul, Cypress founder and CEO. “With energy costs skyrocketing, laundry is a more significant cost factor in property operations than ever before. The Green Earth towel offers not only reduces those costs, but also provides a softer, more luxurious experience for hotel and spa guests. It is truly a win-win for the industry and the environment.”

Green Earth Towels by Cypress are manufactured in a state-of-the-art, bio-waste powered, zero discharge facility that produces no emission of effluents into the local water tables. The process also incorporates Control Union-certified*, sustainable, eco-friendly dyes and chemicals to reduce impact on the environment, and are shipped in 100% natural and bio-degradable / recyclable packaging. “As one of the world’s largest consumers of energy, the hotel industry has an obligation to reduce its impact on the earth,” continued Faul. “In recent years, that obligation has come to the forefront, and many properties have made a commitment to gaining their green certification by reducing energy waste and looking for eco-friendly products. The Green Earth towel by Cypress now gives them an opportunity to extend that commitment to the linens category, providing an earth-friendly alternative that also has a luxurious appeal for their guests.”

For more information, please contact Gene Faul at (413) 229-3012, email [email protected], or visit .

About Cypress Hotel & Spa | Founded in 1980 by Gene and Karen Faul, Cypress Hotel & Spa is headquartered in Sheffield, Massachusetts. Cypress’ products are featured at leading hospitality properties, spas, cruise lines, and at America's finest retailers including Saks 5th Ave., Neiman Marcus, Bloomingdale's and Paul Stuart. Acquired in 1987 by Russell-Newman, Inc. of Denton, Texas, Gene and Karen continue to manage the daily operations. For more information, please visit .

* About Control Union Certification | Control Union World Group (formerly known as SKAL) is an international group of companies specializing in independent certification of systems, services, processes and products. It is a privately owned group founded in 1956. Based in the Netherlands, Control Union’s international network of offices, laboratories and accredited agents enables them to offer a complete package of logistics, quality and quantity management, from the country of origin to the final destination. Consistency and quality is achieved through internal quality assessment systems, extensive internal and external training, development and use of state-of-the-art ICT solutions, and exchange of know-how between offices and agents. Control Union is a member of and recognized by the main national and international professional organizations governing superintendence and are a founder member of the International Federation of Inspection Agencies (I.F.I.A.).