W Hotels Offers the Next Level of the Luxe Life with the Highly Anticipated Debut Of 'W The Card' The Ultimate Whatever/Whenever Experience®

“In our relentless pursuit of the unexpected and the extraordinary, W is proud to debut W The Card, the ultimate expression of Whatever/Whenever,” said Ross Klein, President of Starwood’s Luxury Brands Group. “We are excited to honor our W brand enthusiasts with W The Card, offering a world of access to enviable experiences, delightful indulgences and sublime surprises as only W can provide. From Dallas to Dubai, the Maldives to Marrakech, Hoboken to Hong Kong, W Hotels is the influential and innovative lifestyle authority.”

Already in the wallets of some of the most high-profile men and women around the world – from celebrities to fashion designers, architects to artists, W The Card is privately gifted to W enthusiasts and influencers, offering card holders VIP status 24 hours a day. Every W The Card grants access to the award-winning, members-only W The Card website, instantly transporting visitors to an interactive world of W. The site, inspired by the W Living Room experience, features a VIP-only virtual lounge where cardholders can navigate benefits and learn about exclusive offers, events and privileges including:

• 24/7 W The Card Concierge Service – W Hotels exclusive concierge service is constantly on call via SMS or phone to grant the wildest wishes of every W The Card member whether on property or anywhere in the world, at any time of day or night.
• Partner Perks – W The Card privileges extend way beyond a W hotel stay. From fashion to fitness and beyond, W The Card has an incredible range of partners that offer cardholders indulgences and perks to please every passion. Partners include Jonathan Adler, PUMA, Samsonite, Club Monaco, CITY Magazine, Acura and many more.
• Exclusive Invites – Cardholders enjoy VIP access to insider events from the hottest concerts to the haute-est fashion shows, wonderful wine tastings, and more.
• Guaranteed 4:00 PM Late Checkout
• Bliss® Spa Benefits
• 30% off all W Hotels The Store (U.S. locations) and www.whotelsthestore.com Purchases
• Priority Booking and Complimentary Indulgences at W Restaurants and Bars
• Exclusive offers related to hotel stays

Perks, privileges and possibilities galore are all offered to those who flash their cards. The exclusive offerings are ever-evolving and appeal to the passions of W’s guests – from fashion to film, art to entertainment, music to motion and everything in between.

About W Hotels Worldwide
W Hotels is a global lifestyle brand with 21 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort, and cultural influences from fashion and design to music and art and everything in between. The W brand’s first residential property, W Dallas-Victory, opened in June of 2006, and soon thereafter was named a Forbes Magazine “Top Business Hotel.” In North America and Latin America, W Hotels have been announced in Austin, Downtown Atlanta, Midtown Atlanta, Buckhead Atlanta, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Minneapolis, Downtown New York, Philadelphia, Santiago, Scottsdale, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, Istanbul, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Hong Kong, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Amman, Doha, Dubai-Festival City, Dubai-The Palm and Marrakech. The W brand’s first Retreat & Spa, W Maldives, opened in September of 2006. In 2007, W Maldives received the prestigious Travel + Leisure Design Award for Best Resort. W has plans to open Retreat & Spa hotels in Bali, Koh Samui, Vieques and Verbier, the latter of which will serve as the W brand’s first ski retreat. For more information, visit .

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)