Largest Hotel in Colorado Soon to Become Sheraton Denver as New Signs Go Atop 27th Floor
The first phase of Adam’s Mark rebranding as the Sheraton Denver takes place April 3 through 7 as new signs are placed on top of the 27-story building. The Adam's Mark, soon to be Sheraton Denver, is located in downtown Denver on the 16th Street Pedestrian Mall. The hotel is the largest hotel in Colorado with 1,225 rooms, including 92 suites, and with 133,000 square feet of meeting space. Starwood Hotels & Resorts Worldwide, Inc.
DENVER | The first phase of Adam’s Mark rebranding as the Sheraton Denver takes place April 3 through 7 as new signs are placed on top of the 27-story building. The Adam's Mark, soon to be Sheraton Denver, is located in downtown Denver on the 16th Street Pedestrian Mall. The hotel is the largest hotel in Colorado with 1,225 rooms, including 92 suites, and with 133,000 square feet of meeting space. Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) became the management company in early February.
“This is an extensive process,” states Mike Ehmann, the hotel’s general manager. He continued that the hotel has contracted for a five-person team to work for an entire week with cranes, wenches and hoists to get each 8’ x 10’ letter to the top of the building.
The new sign installation is part of Chartres Lodging plans to spend more than $238 million to renovate, rebrand and reposition the five former Adam’s Mark hotels in Denver, Dallas, Indianapolis, Buffalo and St. Louis over the next 18 months.
In addition, the most recognized hotel brand in the world is getting a makeover. Sheraton Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc.'s (NYSE:HOT) largest and most global brand, has launched a comprehensive new design of its lobbies and guest rooms that will significantly enhance its portfolio of hotels and resorts. Sheraton and its owners are undertaking an aggressive multi-year strategy to improve the quality and consistency of the brand portfolio that includes $1.3 billion in renovations, $400 million in key brand initiatives and $2 billion in new hotel openings. Sheraton will upgrade 100 hotels in the U.S. – nearly half its North American portfolio – renovate 50,000 guestrooms and re-design more than 100 new lobbies. The plan is part of a global initiative to revitalize the iconic Sheraton brand and differentiate the guest experience at each of its 406 hotels across 71 countries.