
NORWALK, Conn. | Kayak.com, the world's largest travel search engine, asked more than 3,800 users how the struggling U.S. economy has influenced their summer travel plans. Kayak.com found that while the economic downturn has caused an overwhelming 79% of travelers to alter their vacations, users still intend to get away this summer.
To help travelers find the perfect itinerary at the best price, Kayak.com launched "Search by Segment," which enables users to build an itinerary compatible with a preferred departing or returning flight. Unlike other travel sites that offer only one option, Kayak.com is the first travel search site that allows users to search by their preferred method: build by segment or search by roundtrip.
"While talk of a recession has put a damper on most people's summer travel plans, Kayak.com users have found thrifty ways to head out of town," said Drew Patterson, Kayak.com VP of Marketing. "Searching for the right deal is even more important when prices are high and budgets are tight, and Kayak.com's filtering and sorting tools make it easy to find the best option. In addition, tools such as Flexible Search, Fare Alerts, Best Fare Trend Chart, Kayak Buzz, Weekend Search and the new Search by Segment make finding the most affordable dates of travel fast and easy."
When asked what was most influential in planning a summer vacation, 41% cited cost-conscious factors including choosing a destination with affordable airfare (18%), bunking up with friends or family rather than checking into a hotel (16%), and opting for destinations within driving distance (7%). Dozens wrote in complaining about the price of Europe this summer, and most plan to avoid the continent until the dollar improves against the euro.
According to survey responses, economic softness is affecting both the destinations travelers are considering (for 78% of respondents) and transportation to those destinations (for 64% of respondents). Of those who altered the destination of their summer vacation -- more than a quarter (28%) said that they'll stay closer to home, 23% will drop a star from their usual standard and 20% will choose a location where friends and family can offer room and board.
Despite the tough times, most Americans are preserving their summer vacation rituals. Over 90% of respondents plan to spend more than five days on vacation this summer. Only 23% of Kayakers plan to play hooky from work by calling in sick.
The most painful part of summer travel? Forty-two percent of Kayakers dread receiving the credit card bill the following month, while 23% cite airline delays as the biggest aggravation, followed by weather and traffic woes, each with 15%.
The travel experts at Kayak.com suggest the following tips to recession-proof your summer vacation:
"Search by Segment" Tool Launches
For those planning a summer getaway, Kayak.com launches yet another way to compare flight results to find the perfect itinerary. "Search by Segment" allows users to filter results by a preferred segment, such as a departing flight that arrives in time for a wedding or a return flight that provides enough time to pick up the family dog from puppy daycare. Simply hover over the segment of choice and click. Kayak.com saves this choice to the top of the results page and instantly reorganizes to display travel options that include the desired flight.
"Users and our own Kayak.com employees have been requesting this tool for some time and initial feedback is extremely positive," adds Patterson. "Search by Segment is so popular, that we're adding the option to the homepage which is real estate we reserve for our top-performing tools."
CONTACT
Kellie Pelletier
Phone: +1-203-899-3111
Email: kpelletier@kayak.com
ORGANIZATION
kayak.com
www.kayak.com
20 Marshall Street, Suite 320
USA
- Norwalk, CT 06854
Phone: +1 203-899-3120
Fax: +1 203-899-3125
Email: service@kayak.com