HOLLYWOOD, FL -- TripTelevision has partnered with global distributor, ICE Portal (ICE), in a move geared towards renovating and reshaping the online video experience. As consumers become increasingly more interested in web-based videos, more and more people are relying on the Internet for their travel and tourism decision-making. Together, TripTelevision and ICE Portal will work towards capitalizing on the current trends and will aim to create a world-wide rich media environment for the online consumer.

“ICE Portal has an extensive, global distribution network that is rapidly growing,” said ICE Portal President Henry Woodman. “Each year more consumers are demanding to see visuals on the travel sites that they frequent. As video and other types of rich media become a greater influencing factor in online travel booking behavior, travel suppliers must find a way to differentiate themselves from their competition.”

“It’s tough out there! Travel retailers must find new ways to stand out in the crowded online environment, get their brand noticed and in front of as many consumers as possible”, added Kim Rose, the chief sales and marketing officer for TripTelevision. “That’s why we’re absolutely thrilled to be teamed up with ICE Portal. The winning combination of TripTelevision’s’ Intelligent Selection  smart video technology and ICE Portal’s’ global distribution network is sure to provide the travel industry with the power to engage more customers, generate more sales and increase profits!”