Morgans Hotel Group Unveils Bold New Website

NEW YORK | Morgans Hotel Group Co. today announced the launch of a new, fully integrated and optimized website. The new morganshotelgroup.com site offers consumers a more immersive experience, streamlining the booking process through the use of the first full-screen booking calendar and the use of rich lifestyle photography as well as providing a varied dynamic user experience based on browser, device, or user-type.

“The Morgans brand is all about living life intensely. It’s a rich sensory experience artfully crafted and facilitated by our design, colors and architecture and the experience guests feel when they visit a Morgans hotel,” said Fred Kleisner, CEO of Morgans Hotel Group. “Extending the brand experience online is just as artfully crafted, and the progressive enhancement of the new site not only represents intuitive navigation and cutting edge web advancements, but allows us to stay very true to our brand in the digital world.”

Morgans hired Zaaz, Inc., a full service interactive agency, to create a balanced brand and commerce experience that is unparalleled in the industry and to spearhead the technical redesign. Through the use of video and flash technology, the new hub delivers a seamless interactive experience for 99.0% of browsers. Each page of the interactive site can also be crawled and indexed by search engines, while mobile users also have access to the sites’ content.

Morgans’ new online hub also goes beyond a traditional e-commerce site premiering its new nightlife guide called "The List”, which features the hottest clubs, restaurants, and boutiques in Morgans’ cities. While most hospitality industry website’s booking capabilities are limited to room reservations, “The List” is fully integrated with the booking process, offering guests the unique, cutting-edge experience of viewing content corresponding directly with dates selected on the calendar so they may see what events are occurring in their city of choice during their stay and may even save their profile preferences for future visits. With content generated by the popular online lifestyle resource UrbanDaddy and Morgans’ roster of in-the-know concierges, “The List” propels Morgans further into the forefront of taste making.

With this dynamic advancement, the Morgans website allows visitors to “shop” the experience in a more compelling environment than any other travel site to date; strengthening Morgans’ reputation as a progressive leader.

About Morgans Hotel Group | Morgans Hotel Group Co. (NASDAQ: MHGC) operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in Miami, Mondrian in Los Angeles, Scottsdale and South Beach, Clift in San Francisco, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York; Las Vegas, Nevada; Palm Springs, California; Boston, Massachusetts; and Dubai, UAE. For more information please visit .

Forward-Looking and Cautionary Statements | Statements contained in this press release which are not historical facts are forward-looking statements as the term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by the use of words such as "expects," "plans," "estimates," "projects," "intends," "believes," "guidance," and similar expressions that do not relate to historical matters. These forward-looking statements are subject to risks and uncertainties which can cause actual results to differ materially from those currently anticipated, due to a number of factors which include, but are not limited to, downturns in economic and market conditions, particularly levels of spending in the business, travel and leisure industries; hostilities, including future terrorist attacks, or fear of hostilities that affect travel; risks related to natural disasters, such as earthquakes and hurricanes; risks associated with the acquisition, development and integration of new properties; the seasonal nature of the hospitality business; changes in the tastes of our customers; increases in real property tax rates; increases in interest rates and operating costs; the impact of any material litigation; the loss of key members of senior management; general volatility of the capital markets and our ability to access the capital markets; and changes in the competitive environment in our industry and the markets where we invest, and other risk factors discussed in Morgans Hotel Group's Annual Report on Form 10-K for the fiscal year ended December 31, 2008 and other documents filed by the Company with the Securities and Exchange Commission from time to time. All forward-looking statements in this press release are made as of today, based upon information known to management as of the date hereof, and the Company assumes no obligations to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.