Lodging Interactive Releases Hospitality Industry's First Social Media Benchmark Report - Free Report Subscription for Hotels
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the launch of its Chatter Guard Monitor Reportsm, an industry-wide social media benchmarking report. The Chatter Guard Monitor Report provides monthly marketing intelligence that reports social media trends broken down by hotel segment and service attribute.
"With hundreds of hotels subscribing to our Chatter Guard Social Media Monitoring Service, we are able to collect very important social media data related to consumer satisfaction and user generated content. We manually review all comments and assign a scoring value to each service attribute comment. For example if a guest review states a very poor dining experience at a property, we would score the dining comment as a 1 for 'poor' on a scale of 1 for poor to 5 being 'fantastic'. Our client dashboard enables hotels to view their ongoing scoring broken out by service attributes. Now, imagine if this same scoring methodology was available by each hotel market segment...well now it is with the Chatter Guard Monitor Report," stated DJ Vallauri, Founder and President of Lodging Interactive.
The Chatter Guard Monitor Report segments service attribute data according to J.D. Power and Associates' hotel segmentation criteria, which segments hotel properties according to the categories of Luxury, Upscale, Mid-Scale Full Service, Mid-Scale Limited Service, Economy/Budget, and Extended Stay. This analytical overview identifies the service attributes in each hotel segment and whether or not they have increased or declined in the perception of previous guests based on their review scores.
To receive your free copy of the Chatter Guard Monitor Report visit www.LodgingInteractive.com and subscribe to the Lodging Interactive newsletter. The Chatter Guard Monitor Report is published monthly and delivered free via email to subscribers by the fifth business day.
For additional information on how your hotel can sign up for the Chatter Guard Social Media Monitoring Service, please visit
Lodging Interactive is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients included branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
About Lodging Interactive
Since 2001, Lodging Interactive has been a leading provider of digital marketing services exclusively for the hospitality industry. Headquartered in Parsippany, NJ, the agency provides a unified marketing ecosystem that replaces fragmented digital tactics with strategic, high-performance engines. By blending 25 years of hospitality intuition with a 100% human-led execution model, Lodging Interactive helps branded hotels, independent resorts, and management companies turn brand identity into purposeful digital storytelling.
The agency’s commitment to excellence has earned numerous industry accolades, including the HSMAI Adrian Award and prestigious honors from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.
Lodging Interactive offers a comprehensive suite of services including Social Media Amplified, SEO and Generative Engine Optimization (GEO), website design, and professional reputation management. For more information, please email [email protected], call 877-291-4411 ext. 704, or visit the company's website at LodgingInteractive.com.