Overall online Ad spending continues to grow, despite the recession and challenges facing all businesses.
Online Advertising Spend
In spite of the economic challenges that all businesses are facing, there is an overall increase in online ad spending. Even before the recession began, we saw a significant shift in spending towards the internet. As the fastest growing channel of distribution, hotels have been placing more of an emphasis on online advertising in order to remain relevant and competitive. The challenging economy has not stopped this trend.
In a study by eMarketer, they took a look at online ad spending as a percent of total media ad spending from 2007-2013. The growth is both consistent and compelling. We do expect that within online ad spending, the allocation towards innovative media will continue to grow as well. Hotels are increasingly adding videos, social media, social networking, etc. to the media plan mix in order to grow with the evolving search engine technology.
The nature of online advertising (high ROI and ease of tracking) makes this an ideal marketing tactic during the recession. With the ability to prove results through search engine optimization, Pay Per Click, etc. hotels are in a great position to spend their marketing dollars wisely and measure success.
To become a buddy and stay current with the latest tech trends, click here.
MARKETPLACE
CLICK HERE to learn more about Milestone Internet Marketing Inc.
NEWS SOURCE
Click here to view the original version of this article.
Milestone Internet Marketing Inc. www.milestoneinternet.com 3001 Oakmead Village Drive
USA
- Santa Clara, CA 95051 Tollfree: (888) 350-8396 Phone: (408) 492-9055 Fax: (408) 492-9053 Email: info@milestoneinternet.com
Social Media Strategies for Travel 2012
2012 AAHOA Annual Convention & Trade Show
The Lodging Conference
