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Microsoft Unveils Bing Travel
Bing Travel helps consumers make smart travel decisions with flight and hotel search, airfare price predictions, travel news and community, travel deals, and more.
4 June 2009

Bing Travel

REDMOND, Wash., Microsoft Corp. today announced consumer availability of a new search destination for travelers -- Bing Travel -- which will help consumers make smart travel decisions through a variety of innovative tools and features. Bing Travel is part of Bing, Microsoft's new Decision Engine and consumer brand announced on May 28, designed to help people overcome search overload and make faster, more informed decisions when searching online. Bing Travel combines many of the airfare and hotel tools from Microsoft's 2008 acquisition of Farecast with rich news and editorial content from MSN Travel. Bing Travel is available for travelers today at www.bing.com/travel.

According to a recent survey by Bing Travel, 52 percent of potential travelers search three or more sites before booking their airfare. Forty-two percent of travelers spend between one and four weeks weighing their travel options, and 17 percent spend more than one month. Bing Travel aims to dramatically reduce the amount of time consumers spend searching for travel information by presenting comprehensive results in one place, and to help consumers make more informed decisions with tools such as Price Predictor and Rate Indicator.

"Bing Travel has a simple goal: help people make smarter, more informed decisions regarding travel," said Hugh Crean, general manager of Bing Travel. "Travelers face plenty of challenges -- from airport security and luggage restrictions to finding their hotel in an unknown city or trying to speak a foreign language. Researching and booking travel should be simple and easy, and now Bing Travel is here to help."

Microsoft research shows that 45 percent of people use a search engine to select a flight or hotel. Bing Travel provides new, innovative travel answers within the Bing search experience. Starting today, people searching on Bing for hotels in a given city with a search such as "Vegas hotels" will get Bing Travel Instant Answers included directly in search results, featuring the Rate Indicator, which helps people choose the right hotel.

Some of Bing Travel's key features include the following:

Bing Travel Summer Forecast Update

Bing Travel launches at a time when consumers can find significant deals on travel. The "Fareologists" at Bing Travel report that this summer -- June through August -- airfare is down 23 percent over this time last year, and similarly premium domestic U.S. hotel rates are down 16 percent on average, and as much as 33 percent in some cities. A recent survey by Bing Travel revealed that 55 percent of Americans plan to take a summer trip. Of those planning to skip a vacation this summer, 59 percent cited the recession or money woes as their chief reason.

"We know that a summer vacation isn't an option for everyone this year, but for those with even a modest travel budget, it will go a long way this year," said Joel Grus, Bing Travel Fareologist. "We also encourage people to shift how they think about a summer vacation. Instead of flying to Mexico or Hawaii, consider taking advantage of incredibly low hotel rates in a city nearby. Anyone who is creative, flexible and a little savvy can find a trip to fit almost any budget."

About Bing Travel | Bing Travel launched in June 2009 to help consumers make smart travel decisions. In addition to comprehensive flight and hotel search, Bing Travel leverages Farecast technology to provide airfare Price Predictors and hotel Rate Indicators. The Farecast technology was recognized as the 2008 Webby Award Travel category winner, named Conde Nast Traveler's "Best Site for Knowing When to Book" in 2008, named one of Travel + Leisure's Top 25 Travel Websites in 2007, awarded Budget Travel's 2007 Extra Mile Award, named one of PC World's 20 Most Innovative Products for 2006, listed in "Best of What's New 2006" by Popular Science, named one of Time Magazine's "50 Coolest Websites" in 2006, and named one of the "Best Trip Planning Tools" by BusinessWeek readers in 2006. Visit Bing Travel at http://bing.com/travel or follow the Bing Travel Fareologists on Twitter at http://twitter.com/fareologist.

About Bing | Bing is designed to help people overcome search overload and make faster, more informed decisions when searching online. No longer satisfied with the status quo of search, Microsoft designed Bing as a Decision Engine to provide people with intelligent search tools to help them simplify tasks and make more informed decisions, from simple decisions such as choosing the fastest route to get home to more complex ones such as researching a product purchase or planning a trip. Bing is available at http://bing.com/.

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