Hospitality Net

Three-property resort group streamlines all operations with Maestro PMS on a single database for exceptional service, faster booking and profitable up-sell; hotel staff productivity soars with Diamond Plus real-time Web Chat Help and On-Demand Training

MARKHAM, ON, Shanty Creek Resorts in Michigan, is a multi-property resort with everything for recreational and business travelers. Its three unique Village properties with more than 500 hotel rooms, suites and condo units, four championship golf courses, two ski mountains, five dining outlets, spa and executive conference center, create the ultimate four-season destination.

To make it possible for guests to research options and book rooms, packages, activities and amenities across three hotels online, the property partnered with NORTHWIND-Maestro PMS to implement a multi-property, multi-module hotel software technology platform fully integrated with the ‘Web Connection’ suite of online management controls, guest self-serve options, and marketing tools. NORTHWIND-Maestro’s ‘Web Connection’ is the complete eBusiness suite of online profitability tools featuring the ResWave booking engine and new eMarketing tool to maximize revenue, enhance guest service and lower the cost-per-reservation booked directly on the hotel website.

Leslie Chinn, Shanty Creek Resorts’ director of revenue management, said, “Each of our three ‘Village’ properties is unique. Cedar River Village is our suite hotel with one- and two-bedroom condos; Schuss Village is our budget property, and Summit Village adjoining our Lakeview Hotel and Conference Center is our flagship. We streamlined property operations by implementing the Maestro Multi-Property Suite that supports all three separate operations on a single database for personalized guest service and faster reservation booking and valuable up-sell.”

Shanty Creek uses the Maestro PMS, Online Booking Engine, Sales & Catering, Condo and Timeshare Owner Management, Work Order Management and Spa and Activity Scheduling systems.

Direct Website bookings and ADR up with Maestro brand-customized booking engine
ResWave offers a guest-centric step-by-step booking process and seamless customization with hotel website look and feel for brand integrity. “More guests are shopping and booking online and Maestro’s integrated solution has helped us increase direct hotel website bookings by five percent and our ADR is up ten dollars thanks to Maestro’s easy-to-use booking technology; it is a great leap forward,” said Chinn. “Our website booking engine is integrated with our PMS so all online availability is accurate and rates are optimized automatically with our Maestro Yield Management system to ensure shoppers see the same rate at every booking touch point. We offer online packages for all three properties with Maestro and update ‘Webrates’ for last minute booking if we have unfilled demand. The online tools also enable us to book groups online.” Chinn noted that Maestro’s booking engine enables guests to increase the value of their reservation by self-serving themselves and including up-sell items when they book stay online. Staff More Productive with Maestro Diamond Plus Real-Time Web Chat help and On Demand Training

“Maestro’s Diamond Plus Service online staff training teaches our agents how to be more productive, saving us time and money,” Chinn said. Real-time Web Chat Support and Live On-Demand Training are part of NORTHWIND’s industry leading Diamond Plus Service. NORTHWIND-Maestro also provides live and recorded training webinars, professional Maestro productivity audits and 24/7 live support. “Maestro’s integrated PMS with online guest self-serve booking tools and Diamond Plus online training are valuable tools for our resorts, and they provide great service, too,” Chinn said.

You are invited to attend a HITEC Tutorial Session by Warren Dehan
‘How to Meet Emerging Demand for Guest Self-Serve Tools Online’
Tuesday, June 23rd 1:30pm (Tutorial Room A)

For a live demo of Maestro PMS ‘Web Connection’ Suite featuring the ResWave Booking Engine, please contact the NORTHWIND-Maestro team at 1.888.667.8488 or email info@maestropms.com

Maestro Property Management Solution | Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging, Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

About NORTHWIND – Maestro PMS | NORTHWIND is recognized in the hospitality industry for its “standard setting” Diamond Plus Service and robust integrated Maestro technology. With over 30 years of experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands that you need a scalable and flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability.

About Shanty Creek | Shanty Creek Resorts is a four-season resort encompassing over 7 square miles and offering 72 holes of championship golf, 2 downhill skiing slopes, snowboarding and tubing parks, 21 km of Nordic ski trails, and miles of maintained mountain bike and nature trails. Only 30 miles northeast of Traverse City, Shanty Creek offers three distinct village settings and lodging facilities, award-winning dining, live entertainment and a full-service conference and banquet centers. For information, visit www.ShantyCreek.com.