The Passkey system provides valuable incentives to all involved in the group housing process. Planners holding their events in Pasadena will be able to:

• Offer attendees the convenience of booking their hotel rooms online in the contracted block.
• Connect event registration directly to hotel reservations through RegLink.
• Access real-time pick up and pace reports to maximize in-block bookings and minimize book-arounds and attrition.
• Receive Smart Alerts notifying them of critical milestones.
• Communicate with event attendees prior to arrival via e-mail blasts.

“We are thrilled to be a member of the Passkey family,” said Monica Smith, Pasadena CVB Director of Sales & Convention Services. “Pasadena is a renowned destination and we are proud to offer the industry's leading online group reservation system to our clients and their attendees.”

Housing is just one of the many services provided by the Pasadena CVB. From free assistance with booking meeting space and hotel rooms to site selection, promotional materials and much more, the Pasadena CVB offers one-stop shopping for meeting planners.

About Pasadena Convention & Visitors Bureau
Located 11 miles northeast of downtown Los Angeles, Pasadena is a dynamic city offering 2,500 hotel rooms, endless shopping, 500 restaurants, 14 museums and gardens, and world-class entertainment. The recently expanded Pasadena Convention Center features a new 55,000-square-foot exhibit hall, new 25,000-square-foot ballroom, 29 breakout rooms and the renowned 3,000-seat Pasadena Civic Auditorium.

For more information, contact the Pasadena CVB at (800) 307-7977 or VisitPasadena.com. The Pasadena CVB is a nonprofit organization dedicated to marketing Pasadena as a desirable meeting, convention and leisure travel destination.