AH&LA Releases Six Strategies For Doing More With Less

AH&LA has released its official guidelines for Doing More with Less in 2010 to assist hoteliers in rebounding after last year’s challenging business climate. This strategic campaign identifies six key areas where hoteliers can easily reduce costs and maximize revenue with little or no investment. Building off of last year’s award-winning 10 Things You Should do to Protect Your Bottomline, this informative campaign provides best practices, tips, case studies, and more.

Areas of focus range from using green to get green to preventing anti-social media to incorporating free customer service practices. Here’s a sample of suggested tactics:

• Use an opt-out approach to linen and towel reuse (can save a 250-room hotel more than $15,000 per year)
• Pay attention to breakfast – it’s the third most common word referenced on travel review sites
• Utilize services such as TweetDeck and TweetBeep to automatically alert you when someone Tweets about your brand

“If 2009 was about cost-cutting, we believe 2010 is about enhancing,” said AH&LA President/CEO Joseph McInerney. “The beauty of this campaign is that it works with what you already have to strengthen your property’s performance.”

In addition to ads highlighting the six areas of focus appearing in Hotel Business and Hotel/Motel Management, an expanded Website portal, www.ahla.com/more, will be continually added to throughout the year. Hoteliers are encouraged to submit their own tips and best practices to Netanya Stutz at nstutz@ahla.com. For inquiries about joining AH&LA, please contact the association at membership@ahla.com or (202) 289-3100.