Cornell Podcast: Successful Tactics for Surviving an Economic Downturn: Results from an International Study

interview with Sheryl E. Kimes Ph.D.

Having survived the Great Recession, the hotel industry could benefit from a game plan for what to do in the next recession. Based on a survey of 980 hoteliers worldwide, Professor Kimes explains what worked and didn’t work in the recession. Respondents were particularly unhappy with the results of discounting, but they thought that marketing tactics were relatively beneficial.