IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, has today announced that award-winning Independent Hotel Brand Jurys Inn (www.jurysinn.com), has started to roll-out the IDeaS V5i On-Demand Revenue Optimization Solution across its brand.

Awarded Best Independent Brand at the 2010 Business Travel awards and joint most improved business brand in 2009 by BDRC, Jurys Inn are renowned for offering fabulous value, warm and friendly service, and contemporary accommodation in the great city centre locations. With 30 hotels in its current portfolio, and plans for further expansion over the next two years, Jurys Inn are at the forefront of the mid-market hotel industry.

With a view to strategically improve revenue management practices and overall profitability, Jurys Inn felt it was the right time to fully automate their revenue management after a successful trial of the IDeaS V5i Revenue Management Solution across three separate Jurys Inn properties.

"We are incredibly pleased to have chosen IDeaS as our valued partner when it comes to fully automating our revenue management systems," said Gill Harris, Sales & Marketing Director for Jurys Inn. "We were particularly impressed by the system's ability to learn and respond quickly to changing market conditions and the quality of support and response that we got from the IDeaS team in the early stages of implementation".

According to Cheryl Hawksworth, Regional Sales Manager, UK & Ireland for IDeaS, "I firmly believe that, with the support of IDeaS Solutions & Services, Jurys Inn will have the ability to Revenue Manage at the highest level and gain a real advantage over their competitors over time. This is a journey that is just beginning, and all of us at IDeaS are immensely proud to be a part of it."

With the start of the company wide rollout, each Jurys Inn property will benefit from optimized forecasting and pricing, increasing the company's revenue potential and competitive advantage.

"As an independent hotel brand, with the aim of delivering a high standard of accommodation and friendly service in each of our hotels, we were pleased to be able to see the same high level of service reciprocated from IDeaS as our partner. In particular, the constant commitment to ongoing development of ways to improve the IDeaS V5i system means we can feel secure that we will always be maximizing our revenue potential both now and into the future, " added Harris.

About Jurys Inn: Exceptional Everyday City Hotels

• Jurys Inn has 30 great hotels all in city centre locations offering great value and warm, friendly service -- everytime
  
  
• Jurys Inn is an Irish hotel group with hospitality in its DNA. The employees strive to make the exceptional everyday through their commitment to service
  
  
• Guests rate the group higher than its three star status due to the consistency of service and some of the hotel features which are more typical of a four star hotel
  
  
• These include large, welcoming receptions in all of the hotels, staffed 24 hours a day, as well as a separate bar and restaurant for guests to relax in or meet friends and work colleagues
  
  
• Over the past two years, Jurys Inn has won a raft of awards:
  • Best Independent Hotel Brand 2010 at the Business Travel Awards
  • In January 2010, Jurys Inn became the UK's First Green Hotel Group as recognised by the Green Tourism Business Scheme
  • Eco Hotel Group of the Year and Scottish Eco Hotel of the Year (Edinburgh) at the Scottish Hotel Awards 2010
  • Jurys Inn Aberdeen was named Scottish New Hotel of the Year and Aberdeen City Hotel of the Year at the Scottish Hotel Awards 2010
  • Jurys Inn Glasgow was awarded Premium Budget Hotel of the Year at the Scottish Hotel Awards 2010
  • Most Improved Business Brand 2009 based on the results of BDRC's annual British Hotel Guest Survey

About IDeaS | Founded in 1989, IDeaS Revenue Solutions - a SAS Company, offers industry-leading revenue management Software, Services, and Consulting to the hospitality industry. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, the Middle East, Africa, Greater China, Australia and Asia. For more information, visit www.ideas.com.