Waking Up to Social Media: The Hotel Industry Response
At a recent discussion forum on social media, Waking Up to Social Media: The Hotel Industry Response, organised by HVS Executive Search and ESSEC Business School Paris, panellists were unanimous in their opinion that the hotel industry is still too conservative to effectively tap the potential of social media channels.
At a recent discussion forum on social media, Waking Up to Social Media: The Hotel Industry Response, organised by HVS Executive Search and ESSEC Business School Paris, panellists were unanimous in their opinion that the hotel industry is still too conservative to effectively tap the potential of social media channels.
The panel included:
- Iain Ainsworth, Founder & Managing Director of White Line Hotels
- Jacques Dubois, former Chief Operating Officer of Rezidor Hotel Group
- RJ Friedlander, Chief Executive Officer of ReviewPro
- Geoffray Maugin, VP Marketing of Accor’s Luxury Brands
- Peter O’Connor, Professor at ESSEC Business School Paris
- Chris Mumford, Managing Director of HVS Executive Search London (moderator)
Watch highlights of the roundtable, available in two parts, here. Complete transcripts of the discussion are also available for download here.
About ESSEC Business School
Founded in 1907, ESSEC is one of the world's top management schools and holds the "triple crown" accreditation from EQUIS, AACSB and AMBA. With 6,660 students; a faculty comprised of 163 full-time professors, 19 of which are emeritus professors, in France and Singapore, recognized for both the quality and influence of their research; a wide range of management training programs; partnerships with the world's best universities; and a network of 60,000 alumni, ESSEC continues to foster a tradition of academic excellence and a spirit of openness in the fields of economics, social sciences and innovation. In 2005, ESSEC opened a campus in Asia, ESSEC Asia-Pacific. ESSEC's operations in Asia Pacific, strategically located in Singapore, present the perfect foothold for ESSEC to be part of the vibrant growth in Asia and to bring its expertise to the expanding region. Additionally, in 2017 ESSEC opened a new campus in Rabat, Morocco, ESSEC Africa. ESSEC's international expansion allows students and professors to study and understand the economic forces at work in the different regions of the world. For any additional information, please visit www.essec.edu.