PATA and Dragon Trail Sign Preferred Partner Agreement

The partnership agreement was signed by Mr Stu Lloyd, Senior Director, PATA and Mr George Cao, CEO and Co-Founder of Dragon Trail during the 5th UNWTO/PATA Forum on Tourism Trends and Outlook in Guilin, China, October 26-28.

Mr Lloyd said: "The understanding of China's social media, online marketing and mobile is critical to the success of any travel industry brand. Dragon Trail's focus on China, travel and digital will help PATA communicate with existing and prospective members to help build their business. The partnership is important, especially with the launch of the new PATA China Chapter later this year," he said.

Mr Jens Thraenhart, President and Co-Founder of Dragon Trail, said: "We are very pleased to enter into a preferred partnership with PATA at a time when the travel world is looking to China. We are seeing a shift from traditional cookie-cutter tour groups to a new generation of Chinese traveller who wants individual and personal travel experiences. Partnering with PATA presents an important opportunity to educate international travel organisations about these emerging trends, and help leverage digital channels to seize the opportunity," he said.

About Dragon Trail
Dragon Trail is an award-winning travel technology and digital marketing company focused on helping travel, tourism, and hotel companies to reach and connect with affluent consumers in China by leveraging technology, digital marketing, and social media, and focusing on the trends of the growing importance of the Internet, and changing consumer behaviour trends, as well as the shift of traditional group travel to more individual and experiential travel, both domestic and outbound China. With offices in Beijing, Shanghai, and Xi'an, and started by an expert team of Chinese and international online travel professionals, Dragon Trail has been recognized with various awards for its innovative approach, as well as for relevant Chinese websites and viral digital campaigns for its growing client list, ranging from tourist boards to hotel companies from all over the world. As a technology-driven marketing company, Dragon Trail leverages its proprietary technology applications and platforms for clients, which are also licensed to travel companies, including Chinese tour operators, such as CITS. Dragon Trail, in collaboration with the China Outbound Tourism Research Institute (COTRI) manages the resource website and community ChinaTravelTrends.com, and publishes the bi-annual Essential China Travel Trends handbook, as well as hosts its China Travel Social Media forums. More information can be found at .