International Association of Reservation Executives (IARE)

The International Association of Reservation Executives includes representatives from call centers throughout the travel industry -- including airlines, car rentals, cruise lines, riverboats, individual hotels and city convention and visitor bureaus. The group known as the IARE has grown to include more than 100 member companies whose reservation activities span across the entire spectrum of the travel industry and whose reservation employees number in the many thousands. Within its membership lies a vast knowledge and experience with the travel reservations industry. IARE's ability to tap and share that knowledge and experiences accounts for a large measure of its value to its members.