This programme will provide you with up-to-date knowledge on various fields of the Industry.
This year the Modules will be
OPERATIONS
The Bottom-Line: FkB Profit Maximization—Prof. Alain Najar
Rooms Revenue Management—Prof. Michelle Wells
BUSINESS DEVELOPMENT k FINANCE
Entrepreneurship k SME Management—Prof. Rémi Walbaum
Problem vs. Solution—Prof. R. Fitzgerald
MARKETING
The Marketing Plan—Prof. Dominique Faesch
Services Marketing—Prof. Michelle Wells & Prof. Dena Behi
LEADERSHIP k MANAGEMENT
Leadership for Managers—Prof. Georgette Davey
The Key to Personal Effectiveness—Prof. Georgette Davey
HUMAN RESOURCES
Motivation & Passion—Prof. Louis Lim
The War for Talent—Prof. Louis Lim
