Hyatt.com is now fully integrated into Hyatt's reservations systems and customer databases and boasts improved navigation and personalization capabilities. The site supports Hyatt's varied customer groups - individual and business travelers, Gold Passport members, travel agents and meeting planners. By personalizing the experience using ATG personalization capabilities, Hyatt encourages its members to visit and utilize the site for reservations.
"After deploying Critical Mass and ATG, we are now delivering a uniquely Hyatt experience online and we expect to see reservations continue to grow dramatically over the next year," said Joan Lowell, vice president Electronic Distribution, Hyatt Hotels Corporation. "We expect our customers to take advantage of the personalized offers and site content, driven by ATG, to improve their travel planning experience time and time again."
Critical Mass also designed and implemented a custom Content Entry Tool, enabling Hyatt's domestic properties to manage and modify their own hotel Web sites. ATG personalization, also a feature of the site, allows Hyatt to target promotions and manage relationships online.
"Using ATG's Relationship Management Platform and Critical Mass' Content Entry Tool, marketing managers can create customized marketing messages about hotel promotions and features, all within Hyatt's corporate brand guidelines," says Neil Clemmons, senior vice president, Critical Mass. "This solution reinforces the Hyatt brand across property sites while allowing local property content changes from hotel managers."
"In the travel industry, personalized service is expected and the benchmark for quality service is set very high," said Fumi Matsumoto, vice president of technology, ATG. "Critical Mass and ATG have helped Hyatt take their customer service to the next level by understanding the needs of their customers and servicing them accordingly."
About Hyatt Hotels Corporation
Currently, there are 203 Hyatt hotels and resorts around the world. Hyatt Corporation manages, franchises or operates 123 hotels and resorts in the U.S., Canada and the Caribbean. Affiliates of Hyatt International Corporation manages, franchises, or operates 80 hotels and resorts in 36 countries. In the U.S., Hyatt worldwide reservations for individuals and groups can be reached at 800-233-1234. Outside the U.S., contact the local Hyatt sales office or representative. For more information about Hyatt hotels and resorts visit www.hyatt.com.
About Critical Mass
Critical Mass develops acclaimed Web sites, marketing campaigns and user experiences for some of the biggest brands in the world, including Mercedes-Benz, Dell, Procter & Gamble, Nike and others. Engaging customers individually is the focus of everything they do. Critical Mass has offices in Chicago, New York, Calgary and Stockholm. They have one of the industry's highest client satisfaction ratings. As a result of a 50 per cent equity investment, Critical Mass is a member of the Omnicom Group Inc., the world's leading marketing communications company. www.criticalmass.com
About ATG
ATG® (Art Technology Group, Inc.) is the leading developer of online CRM applications that deliver an integrated, personalized experience for customers, partners and employees: the frontline of every business. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships. Deployed on the industry's most popular application servers, ATG's applications for e-commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.
Today, ATG has delivered e-business solutions to blue-chip companies worldwide including Aetna Services, Inc., Alcatel, American Airlines, AT&T, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J. Crew, Sun Microsystems, U.S. Army, USDA, Walgreen Company, and WellsFargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com
(c)2002, Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in ATG's periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful or significantly enhance the user's Internet experience or handle user volume; that Hyatt will not continue to use the products; that the customer's online business will not continue to increase; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
