UniFocus Launches ACTIONScope™ to Compliment its Suite of Sophisticated Reporting Capabilities

With recovery for the industry predicted in the coming year, effective execution of the kind of service delivery that leads to long-term loyalty has become increasingly important. "There are many indicators that tell us loyalty in key segments of the industry has shifted during the down turn of the past two years," said Mark Heymann, chief executive officer of UniFocus. "As the industry enters this recovery period, we see significant opportunity for those who excel in delivering service to capture additional market share. Business and leisure travelers will be re-shopping for their preferences during the recovery because the overall economy will continue to force them to do so."

ACTIONScope provides for the tracking of progress across various management levels, from department heads, to general managers, up to executive offices at corporate headquarters. Management will also have the benefit of tracking "time to correction" to aid in the establishment of best practices for their organizations.

Additional benefits of ACTIONScope to hospitality management are numerous.

• No more lists of phone calls to make to staff.
• No more wondering if e-mails are ever read in a timely manner.
• No more lost ideas because another event sidetracked the thought before it could be discussed.
• No more wondering if directives are being carried out.
• No more wondering about progress on continuous improvement items, as well as many more.

The benefits of ACTIONScope in developing guest loyalty are significant. Imagine a guest who is confident that upon their next return items that were less than satisfactory in their last stay will have been recognized and addressed. With this management tool, and the organization's commitment behind it, guests will now have the power to improve their experience with each stay.

"Our customers have told us they think of many things they would like to see happen when reading their online feedback reports," said Joe Sullivan, president of the FOCUSED Scorecard division at UniFocus. "But, they admit that due to many factors, not everything they think of gets put into action and not every action gets done. They are reminded of this when they see issues repeatedly come up in their feedback reports. We wanted to give them a real-time tool that allows them, at the 'point-of-thought,' to address and assign tasks with the peace of mind of accountability."

ACTIONScope is available today to be customized with any UniFocus satisfaction and measurement services for guests, meeting planners and employees.