NEW YORK, Spa Finder, Inc., the largest spa marketing company, has announced the Internet's first spa travel booking channel that features dynamic packaging. The new Spa Channel(TM) allows online travelers to search for and book spa vacations on a global basis and, for the first time, book spa packages that include airline and rental car reservations. The channel will debut on Spafinder.com, the Internet's most trafficked spa consumer web site, in November. The live spa inventory and booking platform that power the Spa Channel can be transported to other online travel portals and will be available to them in the second quarter of 2005.

The Spa Channel, developed in conjunction with EzRez, a travel management technology company, provides a marketing bridge between online travel consumers, who are placing an increasingly high priority on spas during their travel planning, and a spa industry looking to tap into the booming online travel segment. "U.S. consumers now spend $52 billion on online travel, a number expected to more than double by 2010; and 33% of these leisure travelers cite access to a spa as a primary consideration while making their travel plans," said Spa Finder, Inc. Chairman and CEO Pete Ellis.

The Spa Channel will feature booking capabilities for resort, destination and hotel spas and will allow spa properties to present special promotions and rates for online consumers. During the Spa Channel booking process, online consumers can search for spa properties according to a range of special interest spa categories, including specific activities (e.g., golf or Yoga), general programs (weight loss, fitness, etc.), or more qualitative categories like affordability or family-friendliness.