WASHINGTON, D.C. | LXR Luxury Resorts (LXR) today announced that it has selected TIG Global as its agency of record to manage website design and Internet marketing services for its LXR portal site, www.LuxuryResorts.com and for 23 independent hotels and resorts that are part of this collection. LXR is a portfolio of luxury properties owned by affiliates of Blackstone Real Estate Advisors.
In accordance with the partnership, TIG Global will continue to design websites for the LXR properties and develop, implement and oversee complementary strategic marketing programs. These plans include search engine optimization, pay-per-click marketing, strategic linking, online advertising, email marketing, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support. In addition, TIG Global will create promotional and location-driven landing pages (e.g., www.LuxuryResorts.com/PuertoRico) to drive qualified traffic and generate cost-effective cross-sell opportunities for the LXR collection.
“LXR has an expert-level understanding of the power of the online distribution channel,” said Paul Peddrick, senior vice president of web services for TIG Global. “TIG Global is delighted to combine our industry-leading design and marketing expertise in service of a growing list of some of the finest hospitality assets in the world.”
LXR initially partnered with TIG Global, the leading provider of web presence management and marketing for hotels, in May 2005 for the online re-branding of the Rihga Royal New York. Based on TIG Global’s superior services and proven results with this property, LXR elected to extend its Internet marketing partnership with TIG Global for the LXR collection.
“TIG Global has the hospitality, online marketing and design experience to create luxury websites that reflect the individual personalities of each property and perform well,” said Jack Feuer, LXR e-commerce advisor. “Their aggressive marketing tactics also have led to a substantial increase in qualified traffic, reservations and revenue.”
About TIG Global | TIG Global,
www.TIGglobal.com, headquartered in Washington, DC, is the leading provider of interactive marketing services for hotels and resorts. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of the Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 450 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.
About LXR Luxury Resorts | LXR Luxury Resorts is a portfolio of independent properties dedicated to creating an experience of luxury, a sense of ease and endless pleasure. LXR resorts are distinguished by a style and spirit that captures the unique qualities of their setting, whether the urban chic of a city like New York or the beauty and charm of an island like Puerto Rico. All LXR Luxury Resorts offer elegant surroundings, attentive service, guest privileges at private golf clubs and rejuvenating spa programs. LXR Luxury Resorts are located throughout the United States and the Caribbean. The LXR collection also includes the renowned Golden Door Spa brand and its four spas in the U.S. LXR Luxury Resorts can be found at
www.LuxuryResorts.com
