Amadeus Hotel RMS helps hoteliers increase profits through demand forecasting and optimization for hotel groups or single properties. The solution delivers critical, system-wide capabilities including extensive reporting, forecast accuracy, cluster optimization and automated recommendations. Hoteliers can optimize their revenues by at least 4% to 8% while supporting their key business goals of customer retention, sales and marketing efficiencies, and astute revenue management.

According to Antoine Medawar, Managing Director for Amadeus’ Hotel Business Group worldwide, "Effective revenue management remains the greatest challenge for hoteliers today but also one of the greatest opportunities. Smart hoteliers recognize the need for an advanced revenue management system which offers a comprehensive, real-time view of the business and capable of making complex forecasts and optimized pricing calculations.”

Revenue management is a key element in Amadeus’ plan to take hospitality technology to the next level. Following the acquisition last year of Optims, a leading European supplier of IT services to the hospitality industry, Amadeus combines hospitality-specific intellectual property and expertise with the financial backing and scalability of a global leader in travel technology. The company now counts 400 staff dedicated to the hospitality business in Europe, Asia and the US.

Key features and benefits of the Amadeus Hotel RMS include:

• Best-in-class reporting - Access to over 250 distinct and customizable reports allows hoteliers to see detailed performance analysis, improve sales and marketing decision-making, track revenues for room, F&B and other revenue departments and more.
• Advanced forecasting - Amadeus' market-leading forecast engine and advanced forecasting process allows hoteliers to maximize their revenue contribution and minimize their opportunity losses.
• Cutting edge optimization - By harnessing the power of superior optimization, hoteliers can capitalize on their hotel rooms’ true worth with dynamic daily recommendations.
• Ground-breaking deal quotation - Hoteliers can maximize total revenue and capacity through optimal group, series and contract placement.
• Personalized services - Amadeus' tailored programs and team of experts work with hoteliers to develop and implement comprehensive audits, advice, training and support.

More information about Amadeus Hotel RMS and other solutions for the North American hotel and hospitality industry can be found at www.amadeus.com/hotels or by calling 1-888-AMADEUS.