HSMAI 2006 Event Calendar

HSMAI events are invaluable for sales and marketing professionals looking to hone their skills, network with customers and stay abreast of industry changes. Following is the current schedule of events.

Creating a 360-Degree Revenue Culture: Strategic Training for Improving Hotel Profitability
October 22-24, 2006
Lynn University, Boca Raton, FL

This three-day “Business Acumen” course is brought to you by HSMAI University and presented by Training Technology International (TTI). The course is built around the challenge of taking over the management of a hotel that has lost its market contention and managing the hotel back to full productivity over a three-year period. This will be a hands-on experience using the world-renowned hotel computer-based simulation known as HOTS.

For more information, call HSMAI at (703) 610-9024 or log-on to www.hsmai.org.

Travel Internet Marketing Strategy Conference
December 6, 2006
Sunny Isles, FL (at HEDNA)

HSMAI’s 7th Travel Internet Marketing Strategy Conference is designed to bring together leading industry experts to discuss the hottest issues and trends in Internet marketing.

For more information, call HSMAI at (703) 610-9024 or log-on to www.hsmai.org or www.travelinternetmarketing.org.

HSMAI/CHA Caribbean Sales & Marketing Strategy Conference
December 7-8, 2006
Miami, FL

The Caribbean Hotel Association (CHA) and HSMAI team once again for this second annual event. Coming off a hugely successful debut conference in December 2005, both associations will work together to plan, promote and produce the next event with the goal of providing sales and marketing professionals in the Caribbean with information and resources pertaining to the latest trends in sales and marketing competencies that are necessary for success in growing their business.

For more information, contact CHA at (787) 725-9139 or visit www.caribbeanstrategyconference.com.

HSMAI’s Affordable Meetings®
Three shows held annually for meeting planners and suppliers, HSMAI’s Affordable MeetingsÒ provides meeting planners with free educational workshops on topics related to affordable meeting planning, plus an impressive trade show component featuring exhibitors from a cross-section of the travel industry, including hotels and resorts, CVBs, destination management companies, airlines, etc. The remainder of the 2006 schedule is as follows:

September 6-7, 2006
HSMAI’s Affordable Meetings® National
Washington Convention Center, Washington, D.C.

Contact: HSMAI’s Affordable Meetings®
c/o George Little Management (GLM), Ten Bank Street, White Plains, NY 10606-1954

Beth Petersen, show manager, (914) 421-3377; Fax (914) 948-2918

E-mail: beth_petersen@glmshows.com; www.affordablemeetings.com

HSMAI World Quest
HSMAI World Quest connects international meeting professionals and their business partners with each other and with topics of critical interest in planning international meetings outside the continental U.S. The 2006 schedule is as follows:

• July 24, 2006 – New York, NY at the Grand Hyatt Hotel
• July 27, 2006 – Washington, DC at the Westin Arlington Gateway Hotel
• July 28, 2006 – Chicago, IL at the Allerton Crowne Plaza
• July 31, 2006 – San Francisco, CA at the Crowne Plaza Union Square
• August 4, 2006 – Seattle, WA at the Fairmont Olympic Hotel

For more information on becoming a business partner, sponsoring, or attending as a planner, contact Derek Jenks at djenks@meetingsmanagementgroup.com or visit the World Quest website at www.hsmaiworldquest.com.

HSMAI University
HSMAI University delivers a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats. Programs for 2006 are aligned with HSMAI’s new Special Interest Groups to offer specialized content to support business needs in revenue management, Internet marketing, hotel directors of sales and marketing, and resort marketing. HSMAI University offers workshops and seminars in various cities, and “webinars” incorporating 60-minute presentations.

The upcoming schedule of one-hour webinars, held from 2-3pm EDT, include:

Defining Revenue Management: Top Line to Bottom Line (August 8, August 29 and September 12
This series will define revenue management by presenting a brief history of the practice, show why and how to integrate it into the operation, and present strategies for optimal use in all areas of business.

Presenter: Kathleen Cullen, co-founder and partner, Inspire Resources, and co-author of the HSMAI Foundation’s Defining Revenue Management: Top Line to Bottom Line.

The Selling Plan – Helping You Make Informed Strategic Decisions (a four-part webinar series): August 3, August 10, August 17 and August 24
Find out how to complete a functional and realistic selling strategy for the next 12 months. A standardized selling plan will allow you to share a common sales language, organize sales data and help make well-informed strategic decisions for the positioning and marketing of a hotel in an individual marketplace. Learn to work with a very streamlined template that can be expanded to fit any size hotel.

Presenter: Eileen Higgenbotham, president and founder, Hotel Marketing Resources, Inc. (HMR).

The Role of Sales and Marketing Professionals in the Creation and Management of Demand (a three-part webinar series): September 19, September 26 and October 3
Designed and targeted especially for today’s directors of sales and marketing, the sessions will help HDOSMs effectively integrate revenue technology solutions with internal systems and processes in the real-world hotel management environment.

Presenters: Bonnie Buckhiester and Victoria Edwards, Buckhiester Management USA Inc.

For more information on HSMAI University programs, please contact HSMAI at (703) 610-9024 or www.hsmaiuniversity.org.