SINGAPORE | Continuing the momentum from the launch of its Inaugural Asia Connect Conference in October of 2005 and the debut of the region’s first Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference held in Hong Kong on 27 June 2006, HSMAI’s Asia Pacific Chapter is set to deliver its second Asia Connect Conference with an impressive program and line up of speakers.

Positioned as the ‘Premier Sales & Marketing Event for Hospitality Professionals’ in Asia Pacific, the program for Asia Connect 2006 will be centered around three key themes:

• Identifying Lifestyle & Travel Trends
• Marketing & Managing for Profit
• The Online Travel Space

“Following the launch of Asia Connect 2005, we’ve engaged our members and the industry to understand what the current key issues, concerns and interests are for the hospitality industry here in the region and with this insight, we developed an exciting agenda that we believe is responsive to their needs”, stated Dr Judy Siguaw, Dean of the Cornell-Nanyang Institute of Hospitality Management and president of the HSMAI Asia Pacific Chapter.

Key Sessions include:

• Peter Raj Kapoor, Regional Vice President & Area Market Head for (Singapore, India, Malaysia and Indonesia) for American Express shares insights on Emerging Lifestyle Trends AND The Affluent Market
• Robert Fleming, Managing Director – Peppers & Rogers Group on ‘CRM’ A Powerful Business Strategy NOT Just A Piece of Software
• Future Trends In Tourism & Travel by PATA
• S. Karthik, Group Strategy Planning Director – Ogilvy & Mather Singapore on ‘Best Practices in BRANDING ‘
• Nigel Gaunt, Managing Director – The Mint Organzation on ‘Trends Impacting the Meetings Market & Global Business Events’
• Tripti Lochan, Partner – Qasi Consulting on ‘What’s Hot in Online Travel’

Case Study-led Workshops by leading industry consultants and trainers with expertise on:

• Revenue Management For Group & Event Sales
• ‘E-Marketer of the Year’ Award Winning Best Practices
• Key Account & Customer Contact Management - Techniques at Work
• ‘Marketing to the Resort, Spa and Wellness Enthusiast’

Register before 21 August and save US$50. Delegate Fees after 21 August 2006 are US$295 for HSMAI members & US$395 for Non-members. Our sponsors and partners for Asia Connect 2006 are: American Express International, Abacus, TravelCLICK, Hospitality Marketing Concepts, Wiley and Sons, MacroVision Network Pte Ltd and the Singapore Tourism Board. Sponsorship opportunities are available from exhibition and product displays to platinum level sponsors. Book online at www.hsmaiasia.org. For information on how to participate as a sponsorship or to confirm your attendance as a delegate, contact HSMAI Asia Pacific at: Tel: (65) 6278 2401 Fax: (65) 6278 9501 asiaconnect@macrovisionnetwork.com .

HSMAI Asia Pacific Leadership & Board of Directors: Dr Judy Siguaw, President of HSMAI Asia Pacific Chapter & Founding Dean Cornell – Nanyang Institute of Hospitality Management (CNI); Bernadette Dennis; Vice President of HSMAI Asia Pacific Chapter & Vice President - Global Sales Organization Asia Pacific, Marriott Int’l Inc; Craig Fong, Vice President – Non-Air Content Associates, ABACUS; Henrietta Ho, Director of Marketing/Special Projects - Hyatt Asia Pacific;Arthur Kiong, Director – Hotel Operations, Far East Hotels; Carmen Lam, Vice President Sales & Marketing, InterContinental Hotels Group Asia Pacific; Simon Manning, Regional Director of Sales & Marketing –Asia Pacific, The Ritz - Carlton Hotel Company; Michael Meade, Senior Vice President - Sales & Marketing, Jin Jiang International Hotel Management Company Ltd; Gerry Oh, Senior Vice President - Global Sales & Marketing - Millennium & Copthorne Hotels; Christine Toguchi, Managing Director – HSMAI Asia Pacific