MCLEAN, VA | Recognizing eMarketing excellence, the Hospitality Sales & Marketing Association International (HSMAI) has joined forces with TravelCLICK to pay tribute to the “eMarketer of the Year” at the 50th Annual Adrian Awards.
The “eMarketer of the Year” award honors hoteliers who exhibit outstanding use of electronic channels to promote their property(s). The prestigious award focuses on booking performance driven by an integrated marketing strategy including electronic advertising and marketing, email marketing initiatives, enhanced website design and competitive intelligence.
“The Adrian Awards competition is all about excellence, and in this golden anniversary year, as we theme the competition and event around all that is ‘A-List’ worthy, we are delighted to shine the light on one who has excelled in the area of eMarketing,” said Robert A. Gilbert, CHME, CHA, president and CEO for HSMAI.
“Today’s hoteliers are becoming more savvy about the way they market and merchandize their hotels online, leveraging electronic channels to build brand identity, drive demand and increase profitability,” said Robert Post, president and CEO of TravelCLICK. “We want to honor and congratulate hoteliers for their success in shifting their business to highly profitable electronic channels through aggressive integrated marketing strategies.”
The winner will be showcased on Jan. 29, 2007 at the New York Marriot Marquis during the 17th Annual Adrian Awards Gala, a multifaceted, black-tie networking extravaganza celebrating award-winning industry work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales and Marketing.”
HSMAI recently opened its call for entries for the competition. To be considered for this honor, entrants must fill out the “eMarketer of the Year” entry form found in the web marketing category. There is no charge for applying for the “eMarketer of the Year” award.
The Adrian Awards is a worldwide competition honoring the very best in advertising, public relations, and web marketing in the hospitality, travel and tourism industries. The world’s largest travel-marketing competition of its kind, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies, and more. Last year’s competition attracted over 1,200 entries from 36 countries.
The early deadline for Adrian Award entries is Friday, Sept. 1, 2006. The final deadline for all entries is Friday, Sept. 15, 2006. For competition rules, submission guidelines, and answers to the most frequently asked questions, visit www.adrianawards.com.
Other Adrian Awards Benefactor Partners are: Yahoo! and DEPARTURES Magazine. For more information, or to find out about sponsorship opportunities, contact Melanie Penoyar at 703-245-8037 or mpenoyar@hsmai.org.
TravelCLICK
TravelCLICK (
www.travelclick.net) is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services. Established in 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries.
HSMAI
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 36 chapters in the Americas region.
For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit the web site at
www.hsmai.org.
