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23 October 2006

Sol Meliá continues its successful Roll-Out of IDeaS
Locations include Europe, South America and the first ME Hotel in Spain

Palma de Mallorca, Spain and Munich, Germany | IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry’s fastest growing technology companies today announced that Sol Meliá’s global roll-out of IDeaS is continuing on schedule with most facilities in Europe in progress or scheduled and a number of locations in South America are also underway. Additionally, IDeaS will be installed at the first ME Hotel opening in Europe, the ME Madrid, which opened in October.

Along with the adoption of IDeaS V5 ASP solution at locations around the world, Sol Meliá has broadened its adoption with the inclusion of several new IDeaS modules including IDeaS Best Available Rate Module with Rate Shopping support and IDeaS Learning System. The availability of IDeaS specialized modules provides hoteliers with the ability to select IDeaS functionality that ultimately maps to meeting the hoteliers specific performance goals. In addition to IDeaS BAR and Learning System modules other modules include User Defined Cluster Yielding, Multiple Property View, Group Pricing, and Budgeting.

“As we have continued our roll-out, we have been very impressed with both IDeaS development strategies and their ability to deliver new functionality quickly,” said Marc Galbis, Director of the Business Intelligence group for Sol Meliá. “Our teams have been really pleased with the additional insight they are able to gain from the systems and we are looking forward to bringing many of our hotels over as quickly as possible since revenue management in general has been a key area our group has focused on for several years now. Working closely together with IDeaS has been very important for us in order to push forward by using revolutionary technology. IDeaS is our exclusive partner worldwide for providing such technology to Sol Meliá, and their ability to reply to our specific requirements and customize their solution is really outstanding.”

“Sol Meliá is one of the world’s premier hotel chains and their focus on leveraging advanced technologies has allowed IDeaS partnership with them to flourish,” said Uli Pillau, IDeaS Managing Director for Europe, Africa and the Middle East. “During our strategic partnership with Sol Meliá for revenue management technology over the past couple of years we have seen the group develop a culture and direction which very few hotel groups have today. Sol Meliá and IDeaS together are pursuing several new areas of product development opportunities which would benefit both companies and hopefully the industry at large specifically related to resorts and wholesale functionality.”

About Sol Meliá Hotels and Resorts | Founded in 1956 in Palma de Majorca (Spain), Sol Meliá is the largest resort hotel company in the world. Notwithstanding its resort leadership position, more than 50 percent of its hotels are in urban locations and is by far the largest hotel company in Spain, and one of the leading Europeans Hotel groups both in the city and resort hotel markets. The company’s portfolio currently comprises over 350 hotels in 30 countries on four continents and provides employment to more than 36,000 people within its Meliá, Tryp, Sol and Paradisus Resorts brands. Sol Meliá also manages Sol Melia Vacation Club and his new hotel brand ME by Melia. For more information on Sol Meliá, visit www.solmelia.com.

About ME by Meliá | ME is a contemporary interpretation of the Meliá experience. It is a brand which seeks to fuse innovative style with local flavours in order to captivate travellers of a common psychographic - those with a decisive taste for cutting-edge art and design, international cuisine and world music - rather than a common demographic. By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable. Learn more at www.mebymelia.com.

Onhtec

About IDeaS | IDeaS is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The Company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

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CONTACT

Star Bazella
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Phone: +1 952 698 4200
Email: star.bazella@ideas.com

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Hospitality NetIDeaS Revenue Optimization
http://www.ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Fax: (952) 698-4299
Email: IDeaS_Sales@ideas.com

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