The Rogner Bad Blumau Substantially Reduces Communication Costs with Serenata @mail

Serenata @mail reduces fax and postage costs and improves customer communication by providing targeted web-page like emails (HTML). By including pictures, logos, and hyperlinks, the entire guest correspondence is enhanced, for example reservation confirmations, waitlists, thank-you letters, birthday greetings, event notes, and last-minute offers.

The solution helps simplify workflows and achieve substantial savings. Thanks to reduced faxing and shipping costs alone, the return on investment for Serenata @mail is usually two months or less.

In the first six months after implementing the solution, the Rogner Bad Blumau sent 7,944 emails via Serenata @mail. In the meantime, the hotel has sent far in excess of 10,000 reservation confirmations via the system.

Evelin Graf, Reservations Manager at the Rogner Bad Blumau, is thrilled with the solution. Frau Graf explains: "We were sending a great part of our reservation confirmations per email already, but since installing Serenata @mail, we have been able to simplify our operation and are saving substantial time and money in the entire confirmation process." Frau Graf confirms: "Here at the Rogner Bad Blumau, Serenata @mail paid for itself in only a few months."

In addition to the pure savings in postage, Serenata @mail offers many added values:

• Significant timesaving - the documents are sent directly from the Property Management System and the complete profile and reservation information is automatically filled in, i.e. tedious manual entries are eliminated.
  
• Enhanced customer service leads to more bookings - special functions enable the evaluation of the guest data and based on the outcome, print a different email text. For instance, @mail can check whether a guest has stayed at the hotel more than once and offer a special welcome drink or an upgrade to such a return guest or mention and confirm the special preferences of the guest.
  
• Improved cross and upselling opportunities lead to more revenue - the web-based email templates contain further offers of the hotel, such as restaurants, spa and wellness, special events, etc.