With 4 months remaining, the size of the tradeshow has superseded last edition by 18% to 35,000sqm, fully occupying HKCEC’S main exhibition halls 1, 2, 3 and the lavish Grand Hall. As always, Hall 1 is dedicated for exhibitors from hospitality interior, bakery, and hospitality technology, while Hall 2, 3 and the newly opened Grand Hall will showcase a full range of food & drink products from around the world.
Featured sectors @ HOFEX
• Tapping on the increasing demand for luxury spa services at hotels and spa resorts in Asia, the SPA & WELLBEING ZONE offers the latest products and trends in the Asia Pacific market including essential oils, candles, spa/beauty equipments, fitness/gym equipment and more.
• The Wine & Spirit Square in 2005 welcomed over 100 producers and distributors from 19 countries and regions showcasing wine, spirits, beers, champagne, equipment, and more during the four-day trade-only exhibition. The Wine & Spirit Square 2007 is bigger and will once again offer a great platform for the exchange of international experience and ideas contributing to the industry’s development.
• The popular Tea & Coffee Village is back from strong demand. Key players in the industry such as Atlantic Ocean Food, Caffe' Molinari ,Ceylon Tea Promotion Unit, Coffee Assembly, Hiang Kie, Lam Kie Yuen Tea, Nestle (Nespresso Division), Sun Tin Shing Coffee, Tai Yin Trading, Tea Concepts, Tsit Wing Coffee, and Ultimate Coffee, have already confirmed their participation, showing a full range of products from Chinese tea, fruit tea, herbal tea to ground coffee, coffee machines and supplies.
• Foreseeing a growing market for hotel extensions, renovations and developments, HOFEX will take on this opportunity to showcase a collection of Hospitality Interior products & services such as decorative materials and interior furnishings.
• Supported by names like IBM, Microsoft and Siemens, the hugely successful technology pavilion in 2005 will again be presented by Hostec Marketplace. A 2-day conference is also lined-up to complement the tradeshow focusing on the latest technology applications for hotel, restaurant, club, casino, and retail industries.
Simply the BEST Educational & Networking Ground
No tradeshow is ever complete without a variety of platforms allowing for the exchange of international experience and ideas to cater for the industry’s booming developments. That’s why HOFEX 2007 has lined up a series of mind stimulating events perfect for networking.
Hong Kong International Culinary Classic (HKICC)
• A world class international competition where over 400 top chefs and F&B professionals from around the world will congregate and honour the best of the best. There will be six competition categories taking place which includes Western Cuisine, Chinese Cuisine, Ice Carving, Pastry, Live Bakery Competition and The Gourmet Team Challenge.
Asian Open Cup – Creative Classic & Bartending Flair
• Co-organised by the China Hong Kong Bartenders Association and Hong Kong Exhibition Services Ltd, participants from over 25 countries and regions will compete to create the best fusion of taste, colour and innovation. The suave Classical Cocktail competition and the exhilarating Flairtending Cocktail competition are designed for those on the hunt for new recipes and ideas. Visitors also flock over to network and catch up with clients at the bar over new cocktails.
Regional Hotel General Managers’ Forum
• Over 180 general managers from leading hotel chains in Hong Kong, China, Taiwan, Thailand, Singapore, Malaysia, Japan, Korea and more, are expected to gather for the forum to discuss new management concepts and the latest issues and developments within the industry.
Asian Club Management Conference
• A count of over 200 Club Managers, Senior Executives, and Industry experts are anticipated to attend the 3-day business conference, held for the very first time in Hong Kong. Organised by the Club Managers’ Association of Hong Kong (CMAHK), this pilot-launch conference will invite a distinguished panel of speakers to share insight into the future of Asian Club management.
Asian F&B Forum
• Pilot launch at HOFEX 2007 with the support from F&B association from China, Hong Kong, Indonesia, Macau, Singapore & Thailand, The Asian F&B Forum is expecting over 100 restaurant owners & F&B professionals attending to brush up on restaurant management techniques, pick up food hygiene & safety tips, and discover how to turn an ordinary canteen into “the spot”.
Other GREAT EVENTS to note:
• Foodservice Consultants Society International (FCSI) – Asia Pacific Conference
• National Wine Day
Online Pre-registration NOW OPEN
The HOFEX visitor online pre-registration is now open at www.hofex.com with the following benefits:
• Complimentary 4-day show admission pass (proof of trade identity is required)
• 50% discount on Show Directory
• HOFEX Grand Lucky Draw entry
• Free advance buyers’ guide with full preview on the exhibition
• Regular e-newsletter update
For more information on HOFEX 2007, please visit the HOFEX official website www.hofex.com or contact:
Hong Kong Exhibition Services Ltd
A Member of Allworld Exhibitions
Unit 2010, 20/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
Tel : +852 2804 1500
Fax : +852 2528 3103
Email : exhibit@hkesallworld.com
Website : www.hofex.com
Contact : Ms. Vivian Lui
Notes :
HOFEX is one of the Allworld Exhibitions’ internationally renowned “Apple” programme of food and hospitality events. Other highly respected shows within the “Apple” programme include FHA in Singapore, FHC in China, and more. HOFEX has been awarded prestigious UFI (The Global Association of the Exhibition Industry) status. Membership of the UFI is only awarded to those exhibitions that have taken place at least three times and have a proven record of international exhibitors and visitors.
