Coral Gables (Miami), FL | KWE Group, Inc., a Coral Gables-based marketing communications and consulting firm for the luxury travel, hospitality and lifestyle industries, recently launched a blog covering the latest luxury travel and lifestyle trends.

The KWE Blog (www.kwegroup.com/blog) is the latest in a series of initiatives by the firm to synthesize news and trends across industry lines. CEO Karen Weiner Escalera, a sought-after speaker and consultant, has been writing a popular, quarterly e-newsletter covering all aspects of the luxury leisure market, and the blog grew out of a desire to make that information more current and widely available.

“Interesting ideas, ventures, and trends happen much more often then every few months,” said Escalera. “A blog is an efficient and fun tool to engage consumers, clients, and fellow marketers in a dialogue about what’s going on in this field.”

KWE Group is also on the Advisory Committee of the Luxury Marketing Council’s Miami Chapter (floridaluxurycouncil.com) and founding member of Tourism Trademark (tourismtrademark.com), the first global marketing communications network of independent agencies specializing in travel.

“We’re not looking to just recite news blurbs,” said KWE General Manager, Chelsea Orth, who frequently authors blog posts. “We want to examine and discuss larger ideas and market trends behind the stories. What do those ideas and trends mean for our clients, their customers, and other firms in our field? It’s all about making these connections.”

The thoughtful, eclectic blog posts range from clarifying the often-misleading term “Family Friendly” to admiring a UNICEF campaign to promote clean drinking water by charging for New York City tap water. The blog also includes original articles by KWE staff on overall trends, such as “poverty tourism” in Brazilian and Indian slums, and moves by elite brands to exotic locales.

The blog illustrates the wealth of experience, ingenuity and strategic thinking Escalera and her team of dedicated professionals bring to help clients achieve measurable results and meet business goals.

CEO, Karen Weiner Escalera and her team have spearheaded travel marketing and public relations programs for brand leaders in all aspects of the industry for 28 years. KWE campaigns and business innovations have been cited as setting a standard for the industry in publications that include Advertising Age, Fortune Small Business, Nation's Business and leading public relations journals.