Florida Based Hotel & Resort Company Ocean Properties Ltd. Launches Customer-Centric Electronic Marketing Program

DELRAY BEACH, FL | As customers' expectations and demands increase within the hotel industry, Ocean Properties Ltd. announces the launch of its new electronic customer relationship management (eCRM) program for its properties across the United States and Canada. In association with ZDirect Inc., a premiere email service provider (ESP) specializing in the hospitality industry, Ocean Properties intends to establish a competitive advantage by cultivating relationships with its guests offering flexible, targeted and customer-centric strategies that deliver "the right message to the right person at the right time." According to Loren Gray, Director of eCommerce, "with our new email platform we can now deliver a better customer experience by giving them exactly what they want, bring guests back time and time again, and enhance value and return on investment for our properties. We are very excited."