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 11 March 2008
Destination Stewardship | greenhotelier
 The latest edition of greenhotelier focuses on ‘Destination Stewardship’ – a concept that has received growing attention in the hotel industry over recent years. The feature provides a summary of the background to the issues and includes a variety of best practice case studies from around the world. This issue’s comment piece is from Ed Fuller, President and Managing Director, International Lodging, Marriott International, who writes about the challenge for hotel companies to become better stewards of the environment. He says: “In addition to revenue, profit and growth, we are also focused on destination stewardship. We are not just selling hotels but the destination as well.”
Among the feature’s examples of best practice highlighted are:
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Jetwing Hotels, Sri Lanka, which has shown an enduring commitment to social and environmental practices since the group founded in the 1970s.
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National Geographic Traveler magazine’s ‘Index of Destination Stewardship’, which has over the last four years published a ‘Destination Scorecard’ for the following destinations: World Heritage Destinations (2006); North American National Parks (2005); Global Destinations (2004); and Island and Archipelagos (2007).
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Fairmont Mayakoba, Mayan Riviera, Mexico, which has partnered with a local tour operator in support of economic growth for local communities in the Sian Ka’an Biosphere Reserve.
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New Zealand Tourism, which has turned to the Maori principle of ‘Kaitiakitanga’ (guardianship) as part of its New Zealand Tourism Strategy 2010.
Included in this issue of greenhotelier is a Know-How section on Furniture, Fixtures and Fittings – our guide to choosing sustainable items, including eco-labelling schemes and a checklist for comparing the impacts of different products.
Also featured:
People Profile: Sonu Shivdasani, Founder, Chairman & CEO, Six Senses Resorts & Spas, on how he belives genuine green resorts will become the standard.
Viewpoint: David Orr, Co-Founder and Chief Executive, City Inn Ltd, on the new economic and environmental challenges facing hoteliers
Plus Worldbrief: News and trends in responsible tourism from around the world.
green hotelier ( www.greenhotelier.org) is sponsored by Hilton International, Marriott International, The Rezidor Hotel Group, and Starwood Hotels and Resorts. The magazine is published quarterly by the International Tourism Partnership (ITP). For more information on the work of the ITP, call Peter de Brine on + 44 (0) 20 7467 3629 or email peter.debrine@iblf.org. www.tourismpartnership.org.
Richard Hammond
Phone: +44 207 467 3637
Email: richard.hammond@greenhotelier.org
ORGANIZATION
International Tourism Partnership (ITP)
http://www.tourismpartnership.org
15–16 Cornwall Terrace
London , NW1 4QP
United Kingdom
Phone: +44 (0)20 7467 3600
Fax: +44 (0)20 7467 3610
Email: tourismpartnership@iblf.org
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