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16 May 2008

Optima from TimeLox Offers True Elegance with Uncompromised Security
Leading Hospitality Security Provider Showcases Design-centric Electronic Locks at HD Expo

DALLAS | TimeLox®, a leading provider of hotel security solutions to large hotels, casinos and resorts, and part of the ASSA ABLOY Hospitality Group, will showcase Optima, a new line of design-centric electronic door locks, at HD Expo 2008 in Las Vegas, May 15-17. Optima pairs elegant, dual-card bezel readers with hoteliers’ choice of handle and finish to provide the ultimate in design and flexibility – the pinnacle of elegant security.

“The beauty of Optima is more than its good looks,” said Marc Freundlich, president and CEO of ASSA ABLOY Hospitality North America. “The real benefit is that hotels and resorts can now employ proven TimeLox locking technology in an elegant package designed to make the best look even better.”

TimeLox developed Optima to offer hoteliers an ideal combination of the design elements they want with the unsurpassed security they need. The power and flexibility of proven TimeLox DC-One Dual-Card technology means hotels and their guests will benefit from the highest level of security possible. On the design side, the locking system brings together high quality, solid brass bezel readers with the choice of three handle styles in eight finishes.



“Optima was designed to give hoteliers, security professionals, architects and designers the ultimate power of choice in selecting door locks for their hotels and resorts,” Freundlich said. “Additionally, because it operates on our flexible DC-One system, Optima is appropriate for all types and sizes of hotels, from boutique properties to large casinos and resorts.”

The DC-One system is compatible with magnetic stripe and smartcards, allowing hotels to enjoy the unique advantages that each technology offers, while maximizing security for both the property and guests. Combining the economy and reliability of magnetic cards with the flexibility of smartcard technology, DC-One not only makes hotel staff functions easier to perform, but also decreases the overall workload.

Part of the ASSA ABLOY Group, TimeLox is a leading supplier of electronic hotel-locking systems worldwide, with a selection of advanced, widely compatible solutions that are among the simplest to install and run. For more information, visit ASSA ABLOY Hospitality during HD at booth 3263, or online at www.timelox.com.

About ASSA ABLOY Hospitality Inc. North America | The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 35,000 properties worldwide, securing more than 6 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. The North American division of ASSA ABLOY Hospitality brings three security brands to hotels throughout the United States and Canada, including VingCard (www.vingcard.com) electronic locking system solutions, Elsafe (www.elsafe.com) UL-listed (1037) hotel safe series, and TimeLox (www.timelox.com) security solutions for gaming properties and other large resorts.

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