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27 May 2008

Brewster Inc. Takes Canadian Online Travel Marketing To New Heights
Travelers and travel planners are now able to research all elements of a Canadian vacation through the two newly developed websites. The sites offer innovative planning tools including user-generated photos and reviews, relevant video content, dynamic map

Banff, Alberta | Brewster Inc. continues to demonstrate its presence as a market leader of Canada travel product with the recent launch of two new websites: www.VacationsCanada.travel and www.Brewster.ca. Developed by E-cubed Media Synthesis, these new sites provide enhanced online experiences with a focus on usability, product content, dynamic functionality and modern visual appeal. According to recent statistics, One third of US Internet users now research and book travel online, and Travel is the biggest online spending category in Canada, accounting for almost 60% of total consumer spending in 2006. (Sources: eMarketer™)

VacationsCanada.travel presents the first phase of an enhanced website for Brewster Vacations, one of Canada’s leading inbound tour operators. Canada vacation packages are complimented with improved travel planning tools, including photos, dynamic mapping, Vacations Canada TV video segments, as well as user-generated photos and reviews. These modern research tools are combined to provide travelers and travel professionals with a better sense of the vacation experiences available in Canada. The site was designed to accommodate Brewster Vacations’ worldwide distribution network, including travel agencies within North America and major tour operators around the globe.

Brewster.ca, the corporate site for Brewster Inc., allows online visitors to immediately access the company’s eight operating division websites, which offer Canadian Rockies vacation packages, activities and more. In addition, company-wide resources are available including Career Listings, Brochures, Email Subscriptions, Company Information, Media Resources and a Canada Travel Blog.

“Brewster and our world-wide partners are committed to provide visitors with Canada's best travel experiences,” says Jim Fraser, vice president, marketing & planning, “these new online services enable us to begin this commitment prior to the visit.”


About Brewster Inc.
Brewster Inc. is an integrated tourism company consisting of Brewster Vacations (independent & group), Brewster Charter Services, Brewster Sightseeing Excursions, Brewster Attractions (Columbia Icefield Glacier Experience, Banff Gondola & Minnewanka Lake Cruise), Brewster Hotels (Mount Royal Hotel & Icefield Chalet) and Brewster Travel Agencies.

CONTACT

Joanna Buckingham
Sales & Marketing Manager
Phone: (403) 762-6712
Email: jbuckingham@brewster.ca

ORGANIZATION

Hospitality NetBrewster Inc.
http://www.brewster.ca/
P.O. Box 1140 100 Gopher Street
Banff, AB T1L 1J3
Canada
Tollfree: 1-866-606-6700
Phone: (403) 762-6700
Fax: (403) 762-6750
Email: feedback@brewster.ca

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