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28 August 2008

BookingBooster wins business from MSA operator in the UK
Welcome Breaks signs group agreements with Booking Booster

Welcome Break Group UK, the second largest MSA operator in the UK with a portfolio of 21 hotels, has signed an agreement to roll out the new Web 3.0 Channel Management and Internet Distribution platform from BookingBooster to enhance its business processes. The new systems have been trialled at two of the hotels and the remaining hotels are scheduled to be rolled out ongoing over a period of 2 months.

Welcome Break needed to significantly reduce the time it took to manage its online distribution channels. Previously this function took several hours per day to update its rates and availability on its online distribution channels.

“We have to manage our rates and availability on a daily basis across all channels in order to remain competitive” said Darren Woodhouse, Hotels Operations Manager of Welcome Break Group.

“We evaluated a number of tools that were available in the market and chose BookingBooster as it has all the features we wanted and a very easy interface to manage our rates and availability. In addition, its allows us to prioritise our distribution channels so that we can give our closest partners the best available inventory”

“BookingBooster has spent 18 months on its technology and uses new and innovative Web 2.0 features to assist hoteliers to distribute their products on the Internet. We are delighted to have Welcome Break as a partner” said Peter Carlsen, CEO of BookingBooster.

About BookingBooster Ltd (www.bookingbooster.com) | BookingBooster is a privately owned, UK-based company committed to helping hotel operators and representation companies distribute their inventory across Internet channels. Run by ex-hoteliers and web developers at the cutting edge of technology, we understand hotel operators' needs and objectives and the issues you face in your everyday work... and build the most intuitive and easy to use web-based software products.

About Welcome Break Group (www.welcomebreak.co.uk) | Welcome Break is the second largest MSA operator in the UK, with a portfolio of service areas which include hotels, KFC, Burger King and WH Smith. The company offers motorway services, goods and amenities including restaurants, shopping and hotels.

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