Chevy Chase, MD | TIG Global (www.TIGglobal.com), the leading online marketing company for hospitality and travel, was recently selected as the exclusive Internet marketing provider for the Gran Hotel La Florida, a premier five-star hotel managed by Hamilton Hotel Partners and recognized as one of the Leading Small Hotels of the World. In accordance with the partnership, TIG Global designed a custom website for the Hotel (www.hotellaflorida.com) and launched a complementary e-marketing program to maximize conversions and drive incremental direct revenue online.
TIG Global designed the Gran Hotel La Florida website to position the property as the premier luxury accommodation option in Barcelona. With the use of vivid, bold imagery throughout the site, TIG Global was able to convey the grand architecture, style and history that make the Gran Hotel La Florida unique. To further enhance the user experience and showcase the Hotel’s ideal location atop Tibidabo Mountain, TIG Global integrated a detailed, high-resolution photo tour as well as a comprehensive guide to all the landmarks, attractions and seasonal events Barcelona has to offer. Strategically placed ‘calls to action’ touting current specials and reservation widgets were strategically placed throughout the site to entice visitors worldwide to book their travel plans directly through the Hotel website. The website also features a ‘Guest Comments’ page to further engage customers and a translation toggle to serve customers who speak English, Spanish, and Catalan. Finally, all of the website copy and tags were written to maximize search engine optimization.
“TIG Global’s creative team listened closely to our needs to design a website that speaks to our unique target market,” said Monica Homedes, general manager of the Gran Hotel La Florida. “We are very proud of the new brand image that the website has given us and we are confident that revenue will significantly increase as a result.”
In addition to custom website design, development and hosting, TIG Global recently launched a focused, international online marketing plan for the Gran Hotel La Florida to support the Property’s unique business initiatives. The comprehensive program consisting of search engine optimization, paid search marketing, strategic linking, and e-mail marketing was created to engage the target audience and drive incremental, qualified traffic to the website with a high ROAS. In an effort to compliment the multi-language website and establish a larger global online presence for the Hotel, TIG Global’s aggressive online marketing efforts are executed in English, Spanish and Catalan.
“We are honored to represent such a prestigious hotel as the Gran Hotel La Florida and to be selected by Hamilton Hotel Partners, one of the most respected and successful hotel companies in the world,” said Trip Schneck, president of TIG Global. “We continuously conduct research and test new marketing concepts to cater to the intricate differences in the global travel market. Our European-based office and growing international travel marketing partnerships allow us to provide best of breed, revenue driven programs to our international clients.”
About TIG GlobalTIG Global (
www.TIGGlobal.com), headquartered in the Washington, DC metro area, is the leading provider of interactive marketing services for the hospitality and travel industry. Serving over 800 hotels and resorts located throughout North America, Europe, Asia, and the Caribbean, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel. To serve clients worldwide, TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions including our proprietary HotelProtect (
www.HotelProtect.com) solution, and websites optimized for major search engines around the world.
TIG Global Contact
Molly Israel
301.841.4762
misrael@TIGglobal.com
About Hamilton Hotel PartnersHamilton Hotel Partners (
www.hamiltonhotelpartners.com) offers our clients a unique combination of world-class advisory skills and unparalleled industry experience of operations, development and asset management across Europe, the Middle East and Africa.
Our philosophy is to structure long-term relationships with our clients where our efforts are results focused and we participate in the value we create on your behalf. We believe that basing our remuneration upon your success - whenever possible - ensures a full alignment of interests from day one.
Our services are focused exclusively on our areas of expertise, where we know we can add significant value.
Asset Management - Acting on behalf of owners of hotel assets we will ensure that all aspects of our relationship with the operator are optimised to drive the maximum return on investment in line with your stated investment requirements.
Hotel Management - We also directly manage hotels on behalf of financial investors in hotel real estate, whose primary objective is to maximise overall return on capital employed through the hold period. We are entirely independent of hotel brands and will leverage maximum value from the selected brand partner.
Acquisition and Development Support - Acting on behalf of corporate hoteliers, on a retained basis, we offer the ability to accelerate your development aims and objectives across Europe, the Middle East and Africa. Acting for real estate investors, private investors or private equity funds we are able to identify asset investment opportunities that meet specific geographic, market level and return on equity requirements.
Strategic Planning and Portfolio Reviews - As a precursor to the above services, or as an ongoing part of our relationship, we will collaborate with your internal teams carefully to plan your successful investment strategy for the hotel sector - whether you are new to the sector and considering your first investment, or an experienced investor seeking to enhance returns.
Hamilton Hotel Partners Contact
- Caroline Murdoch, Redworks PR, +44 1869 810 443, caroline@redworks.co.uk
- Frank Croston, Partner, Hamilton Hotel Partners, +44 20 7887 4525, frankcroston@hamiltonhotelpartners.com
- Chris Evans, Partner, Hamilton Hotel Partners, +44 20 7887 4525, chrisevans@hamiltonhotelpartners.com
