WINTER SPRINGS, FLA. | EZYield.com, the originator of automated online channel management solutions for the hospitality industry, today announced the appointment of Wendy Couch to the position of East Coast sales manager. Based at a satellite office in Boca Raton, Fla., Wendy will be responsible for growing the portfolio of East Coast properties utilizing EZYield.com’s hotel channel management solution.

“Due to our growth, it is very important the we continue to bring in industry veterans who have a great deal of knowledge in electronic distribution and can contribute to the success of our clients,” stated Henry Danish, CEO of EZYield.com. “Wendy is a perfect fit because she has extensive experience in client relations and account management with a proven ability to penetrate new markets, develop new business, retain clients and provide quality customer service.”

Previously a market manager for Orbitz® Worldwide, Wendy was responsible for establishing and maintaining supplier relationships with hotel properties and hotel management companies by securing and negotiating competitive rates and inventory to meet room night targets.

“Joining the staff at EZYield.com is truly a great opportunity,” stated Couch. “Their channel management technology is the best in the world and I’m excited to continue building on the market penetration possibilities that are available for their software.”