“Many of the hotel companies I was in were small and went to big,” he said. “I understood developing a consumer-centric company that adds value to the consumer. That’s really no difference between an online company like ZipRealty and a hotel experience. They’re all a people business. “Making small companies big is a great lesson that every leader has to go through because you learn to make fundamentals a reality in terms of wanting to grow.” Holmes said that type of outlook is one of the reasons that he clicked with Danziger during the interview process.