Morgans Hotel Group Announces Unique Online Partnership with UrbanDaddy

NEW YORK | Morgans Hotel Group Co. (NASDAQ: MHGC) and UrbanDaddy today announced a partnership to publish distinctive city guides on Morgans Hotel Group’s interactive website, launching December 8, 2008.

‘The List’ (thelist.morganshotelgroup.com) - created exclusively for Morgans Hotel Group by the company’s world-class concierges in collaboration with UrbanDaddy’s national team of cool hunters – will feature up-to-the-minute news relating to local restaurants, nightlife, fashion and events in and around Morgans Hotel Group’s current markets in Los Angeles, Miami, New York City, San Francisco and London.

“Though we have very diverse guests they definitely all have one thing in common: they share our taste for the bold and the lifestyle that Morgans affords them. ‘The List’ will be a great way for us to share what inspires us as a company and as travelers,“ explains Morgans Hotel Group’s Chief Marketing Officer, Scott Williams. “UrbanDaddy has the necessary resources to make this project successful, and, more importantly, they completely understand our vision; we are stoked to be partnering with them.“

UrbanDaddy is a sophisticated e-mail magazine and website that delivers a daily missive on the latest local trends to discerning subscribers across the country. Through this new alliance, Morgans Hotel Group and UrbanDaddy will redefine the way guests think about hotel websites. ‘The List’ will serve as a digital destination for travelers and locals in search of the best in town.

“UrbanDaddy has obsessively compiled one of the most relevant and well-curated collections of city guide content around, with the unique ability to keep that information current, even up-to-the minute,” said Lance Broumand, founder and CEO of UrbanDaddy. “Given the style and sophistication of the Morgans brand, properties and guests, the opportunity is a great match for UrbanDaddy, which is all about delivering that lifestyle set with exclusive, in-the-know information through our daily publication.”

‘The List’ will be updated daily by expert concierges on each property, and give site visitors access to UrbanDaddy’s vast, dynamic and up-to-date database of cleverly written news about the latest nightlife, food, fashion and events for each market.

About UrbanDaddy: UrbanDaddy is an exclusive e-mail magazine that reaches more than 450,000 subscribers in New York, Los Angeles, Chicago, San Francisco, Las Vegas, Miami and nationally in a travel edition called JetSet. With a dedicated group of trendsetters, seasoned editors and correspondents on staff, UrbanDaddy distinguishes itself with true editorial content, and an obsession with being the first to know-and-tell what’s hot. For more information, please visit www.urbandaddy.com.