As the credit crunch bites and the travel industry looks to cut costs, Business Traveller asks if environmental initiatives may be quietly dropped. 2008 was billed as the year of travelling green, with airlines offering carbon offsetting and hotels plying guests with Fairtrade and free bikes, but as the year drew on it was the credit crisis that was grabbing headlines, along with the soaring cost of oil and airlines going bust. As 2008 draws to a close, many in the industry are taking stock after heavy losses.