Ute Junker in Milan is dazzled by the detail in the world's first official seven-star hotel. Italian hotelier Alessandro Rosso is not afraid of a challenge. When the owner of the sleek Italian hotel group, Town House, decided to open a new flagship hotel in Milan, he didn't just want to create the best hotel in town. He wanted to create a hotel so good, it needed a whole new rating system. That's how the world's first seven-star hotel was born.