The company, which launched in 2006, has created a marketplace for travel suppliers to distribute deals and reach untapped online travel audiences in the most cost-effective way, using new ad models and success in attracting consumers with relevant travel offerings. The continued trend toward online travel booking, along with increasing competition and a slumping economy have made deals distribution more important than ever.
More than 2,000 hotels worldwide are now using Travelscream's services to increase sales and extend their brand reach. Among the clients that signed on this year are 50 leading properties in the Starwood, Sandals, and Outrigger Hawaii collections, and hundreds of independent hoteliers in the Northeast, Caribbean, Mexico, Central America and South America. In addition, Travelscream signed ten media outlets to its Syndicated Partner Network (SPN), including Fodors.com, NationalGeographic.com, Condé Nast's Brides.com, Golf.com and PeterGreenberg.com
Pioneering online marketing services and continual development of Web 2.0 tools have been at the forefront of this growth. The Syndicated Partner Network launched in January 2008, introducing a new ad model for the travel industry, while offering travel providers a way to distribute deals directly to engaged audiences at a low cost. Within a year of its debut, the SPN is enabling travel clients to reach more than 30 million targeted consumers each month.
New added value opportunities include the Guaranteed Placement Service (GPS), which launched in October. The GPS ensures that travel deals are competitive and presented for maximum impact; experienced travel merchandisers review each deal and enhance its content, design and placement.
A complete overhaul of Travelscream's Web site was completed in November 2008, with a redesign of the site's architecture, design and content.
To lead Travelscream into its '09 challenges, the company has tapped the expertise of two new executive positions: Vice President of New Business Development and Vice President of Project Development, and made several new hires in Web development, graphic design and client services. Travel merchandisers, including a content producer and managing editor were also brought on board.
Five regional sales directors were hired and partnerships were forged with external resellers, enabling Travelscream to expand its presence across the U.S. and internationally. Partner agencies include Vortal Consulting (Italy), Guest Stream, Ypartnership, TIG Global, GCommerce, Air Marketing and Cendyn.
In October, Travelscream moved its Colorado headquarters into a larger office in the Vail Valley in order to work more effectively as a team to execute the company's vision. And in March of this year, a New York City office was opened for managing new business development and media partnerships.
For 2009, the company is targeting key international markets to expand partnerships and has plans for additional expansion of the SPN, a new deal with Omniture and a more robust offering for travel agents.
ABOUT TRAVELSCREAM | Travelscream (
www.travelscream.com) isthe most flexibleprovider of low-cost, high value marketing solutions for the travel industryincluding social media, content distribution and deal distribution. Travelscream offers the Syndicated Partner Network (SPN), which publishes travel deals from hotels, resorts and other service providers through a network of online media channels; the Social Media Toolkit, including interactive maps, blogs, video, social network sharing and more; and the Travel Reader, a solution for travel agents.
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