In The U.S., Green Guests Are Coming | hotelsmag.com

American consumers overwhelmingly consider themselves to be green, research shows. According to a YPartnership-Travel Industry Association joint survey conducted in the middle of last year, more than eight in 10 Americans claim to be green or environmentally conscious. A more recent Yahoo! survey found that 77% of American consumers identified themselves as green. And a Deloitte U.S. survey from November shows that 80% of travelers expect lodging facilities to recycle, while 75% expect hotels to use energy-efficient lighting. Finally, an earlier Deloitte survey adds that nearly seven in 10 business travelers say they always turn off the lights when leaving a hotel room.