Pan Pacific & Parkroyal Combine Efforts To Drive Global Revenue
Multi-brand Sales Strategy Unveiled At Global Sales Conference
Targeted to strengthen the capabilities of the integrated Global Sales Organisation representing both Pan Pacific and Parkroyal brands under Hotel Plaza Group, this conference brings together over 50 participants, comprising the Corporate Leadership Team, General Managers, Directors of Sales and Marketing and Global Sales Associates from both Pan Pacific and Parkroyal hotels. (source: Pan Pacific )
Singapore, Pan Pacific Hotels and Resorts and Parkroyal Hotels & Resorts kicked off 2009 with their first combined Global Sales Conference in Singapore from 14 to 17 January. Following the recent establishment of an integrated Global Sales Organisation representing both Pan Pacific and Parkroyal brands under Hotel Plaza Group, a multi-brand strategy was unveiled to address the evolving strategic needs of the global customer base of both hospitality brands.
Targeted to strengthen the capabilities of the internal global sales organisation, this conference brings together over 50 participants, consisting of the Corporate Leadership Team, General Managers, Directors of Sales and Marketing and Global Sales Associates representing both Parkroyal and Pan Pacific hotels.
As the Group commits to have an expanded international sales force to serve its customers from throughout the world, the opening of a new Global Sales Office in Australia will be announced very soon to add to its existing offices in Hong Kong, London, San Francisco, Singapore and Tokyo. The latest addition of Karen Xu as Sales Manager to its San Francisco office is part of the Group’s initiative to drive more business from North America.
“This is the first time we are bringing together sales associates from Pan Pacific and Parkroyal to lay the foundation for a more effective representation of both brands to our customers. Our multi-brand strategy will steer the course for 2009 to ultimately create stronger returns to all our stakeholders,” said Christina Chua, Vice President, Sales of Hotel Plaza Group.
Themed “Driving Our Global Revenue”, the conference created greater understanding across both brands within the integrated framework to drive revenue from the international key markets. With an emphasis on a multi-brand sales and marketing strategy, the conference’s agenda included a series of business planning sessions and a review of the group-wide client management strategy.
In addition, participants gained insight into effective customer relationship management and yield revenue through advanced systems technology with the introduction of the corporate-wide Sales Force Automation. The conference also provided networking opportunities and team building activities for the participants to build stronger rapport within the global sales force.
About Hotel Plaza Group | Hotel Plaza Group is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s largest hotel and property companies with a diversified portfolio of investment and development properties. Headquartered in Singapore, Hotel Plaza Group owns, manages and/or operates 33 hotels, resorts and serviced residences with over 10,500 rooms in Asia and North America. The Group comprises of two acclaimed brands: Pan Pacific® and Parkroyal®. Pan Pacific ® is a leading brand in Asia and the Pacific Rim situated in key cities of distinguished destinations offering upper upscale accommodations and services. Parkroyal® is an upscale regional Asia Pacific brand which promises a lifestyle-approach to hospitality that will leave guests with an experience to remember. In addition, the Group also runs the established St. Gregory Spas and the award-winning Si Chuan Dou Hua Restaurants in Japan, Kuala Lumpur and Singapore. For more information, visit www.hpl.com.sg
About Pan Pacific Hotels and Resorts | Headquartered in Singapore, Pan Pacific Hotels and Resorts is a leading hotel management company in the Pacific Rim and is part of Hotel Plaza Group, the listed hotel subsidiary of UOL Group, one of Asia’s largest hotel and property companies. Pan Pacific Hotels and Resorts has been recognised by Condé Nast Traveler magazine as one of the 25 hotel companies demonstrating social responsibility and has won esteemed accolades such as World Travel Awards, AAA Four Diamond Award, Condé Nast Gold List and Readers Choice Awards. It has a portfolio of 18 hotels, resorts and serviced suites throughout Asia and North America, with offices in Hong Kong, London, San Francisco, Singapore and Tokyo. Pan Pacific Hotels and Resorts is a founding member of the Global Hotel Alliance. For more information, visit www.panpacific.com
About Parkroyal Hotels & Resorts | Headquartered in Singapore, Parkroyal Hotels & Resorts is part of Hotel Plaza Group, the listed hotel subsidiary of UOL Group Limited, one of Asia’s largest hotel and property companies. It has a portfolio of seven hotels and service residences in Asia Pacific with Global Sales Offices in Hong Kong, London, San Francisco, Singapore and Tokyo. For more information, please visit www.parkroyalhotels.com
