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 25 February 2009
New Survey Reveals Destination Preferences of Affluent Leisure Travelers
 Orlando, Fla. -- Urban destinations continue to top the list of vacation destinations preferred by affluent leisure travelers, with New York City and Las Vegas receiving top mentions according to the just-released Ypartnership Portrait of Affluent TravelersSM
Interest in Visiting Specific U.S. and Canadian Destinations During the Next Two Years (Aided**)
| Destination |
% Mentions 2008 |
| New York City |
29 |
| Las Vegas |
29 |
| Maui, Hawaii |
26 |
| San Francisco |
25 |
| Honolulu |
24 |
| Orlando |
22 |
| San Diego |
21 |
| Washington, D.C. |
18 |
| Napa/Sonoma, Calif. |
18 |
| Hilton Head Island, SC |
16 |
Interest in visiting Europe during the next two years remains strong, with seven in ten affluent travelers citing the region as their preferred international destination. Within Europe, Italy continues to reign as the number one choice for almost one-third of affluent American leisure travelers. The Far East, Mexico and Australia follow respectively. Interest in visiting the Caribbean, South Pacific and Africa declined since 2006*, with interest in visiting the Caribbean reflecting the most significant decline.
Interest in Visiting Specific International Destinations During the Next Two Years (Unaided)
| Region |
% Mentions 2008 |
| Europe |
72 |
| Far East |
15 |
| Mexico |
14 |
| Australia |
14 |
| Caribbean |
11 |
| Canada |
11 |
| South/Central America |
10 |
| Middle East |
6 |
| South Pacific |
5 |
| Africa |
4 |
“The preferences measured in this survey auger well for the listed destinations because the survey also revealed that affluent travelers plan to take slightly more trips in the year ahead than they did last year,” said Peter C. Yesawich, Chairman and CEO of Ypartnership.
For further information on Ypartnership’s Portrait of Affluent TravelersSM www.ypartnership.com or call Holly Boland at 407-838-1869.
Ypartnership is a worldwide advertising and public relations agency that specializes in serving travel, leisure and entertainment industry clients and is co-author of the widely-quoted National Travel Monitor™ with Yankelovich, Inc. For more information, visit www.ypartnership.com. * It is important to note that the survey methodology used to gather the 2008 data differed from that in 2006. Specifically, data in 2006 were collected through the use of a mail consumer panel, and the data in 2008 were collected through self-administered, 40-minute online interviews.
** Please note that respondents were aided with a select list of destinations within the U.S. and Canada.
interest, destinations, two years, east, europe, caribbean
Noel Perkins
Phone: 407-838-1797
Email: noel.perkins@ypartnership.com
 MMGY Global
www.mmgy.com
423 South Keller Road
USA
- Orlando, FL 32810
Phone: (407) 875-1111
Fax: (407) 875-1115
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