Luxury hotels use economy as a sales pitch | bizjournals.com

As Dallas-area hotels are struggling, some are trying to put a positive spin on an unpopular topic — the floundering economy. From bailouts to stimulus packages, hotels have become leaders at taking the unfortunate buzzwords of the times and turning them into marketing gold. “ ‘Stimulus’ and ‘bailout’ are the ‘green’ of 2009,” said Sam Huston, director of engagement planning for Dallas-based The Marketing Arm. “It’s not a bad thing. It’s part of the lexicon. And really, it’s a more socially acceptable way to say ‘discount.’ ”