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 9 April 2009
Business Software Leader SAS Becomes Partner of Cornell Center for Hospitality Research
 One of the world's largest providers of business software solutions, SAS, has joined the corporate partners program of Cornell's Center for Hospitality Research. A private corporation with over $2 billion in revenues based in North Carolina, SAS has installations at more than 45,000 business, government, and university sites in 113 countries. Steven Pinchuk, vice president, profit optimization systems, will join the center's advisory board as part of the corporate partners program agreement. As a member of the partner program, SAS will have a seat at all center roundtables and the opportunity to interact with Cornell faculty to learn about research in progress.
"Cornell's Center for Hospitality Research has built a well deserved reputation as the premier name in hospitality thought leadership, education, and training," said Pinchuk. "SAS is honored to partner with the center to help identify current industry trends and address needs that will continue to benefit and improve the global hospitality market. As an existing member of Cornell's Revenue Management Advisory Committee in both the U.S. and in Singapore, I have had a long history of working with Cornell and I am delighted to further this relationship."
"SAS opens a new dimension for the center's partners, and we look forward to Steven Pinchuk's participation in our board discussions, given his extensive experience across various sectors of the hospitality industry," said Jennifer Macera, associate director of the Center for Hospitality Research. "This is a tremendous addition to the center's partnership support."
About SAS | SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 77 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu. Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, McDonald's USA, Philips Hospitality, SAS, STR, and Taj Hotels Resorts and Palaces Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, priceline.com, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, WATG and Wyndham Hotel Group Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cleverdis • Complete Seating • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • The Lodging Conference • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright Inc. • PKF Hospitality Research • Questex Hospitality Group • Resort and Recreation Magazine • The Resort Trades • RestaurantEdge.com • Shibata Publishing Co. • Synovate • UniFocus • USA Today • Vantage Strategy • WageWatch, Inc. • The Wall Street Journal • WIWIH.COM
sas, center, cornell, market, pinchuk
Carol Zhe
Phone: 607.254.4504
Email: caz9@cornell.edu
 The Center For Hospitality Research (CHR) at The Cornell School Of Hotel Administration
www.chr.cornell.edu/
537 Statler Hall
USA
- Ithaca, NY 14853
Phone: 607-255-9780
Fax: 607-254-2922
Email: hosp_research@sha.cornell.edu
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