There's a growing conversation about the "rules of social media" and the consequences marketers face should they violate them. But there's only real rule of social media: don't be boring. So long as you do not bore your audience, you are free to try anything. That goes for individuals and brands alike. The idea that a certain set of rules governs social media is both limiting and silly, especially as social media is evolving on a daily basis. Just a few short years ago, social media started with Internet sites like Friendster, MySpace and Facebook, then expanded into mobile with Twitter. The next evolution will be ubiquitous networking, what I call "social everywhere."