Branding in the hotel industry is very very important. Without branding its very difficult for your brand to succeed, unless of course, you are a very small hotel company or a single hotel that isn’t exactly looking for worldwide or national exposure. For a company like Starwood Hotels - branding is one of the most important facets of their marketing campaigns. Branding establishes what each of their hotel brands stand for, differentiates them from the competition and encourages the customers to want a particular brand over another.